Sleepover Party Bratz® Dolls And Playsets Debut Exclusively At Walmart
MGA Entertainment Launches All New Bratz Dolls With Vibrant Styles And Unique Personalities
Jul 28, 2015, 08:15 ET
VAN NUYS, Calif., July 28, 2015 /PRNewswire/ -- MGA Entertainment (MGAE), the world's largest privately owned toy company, relaunches its popular fashion doll franchise, Bratz®, after a few years on hiatus. The core Bratz dolls, Cloe, Yasmin, Jade and Sasha, are back along with the newest member to their group of besties, Raya. Walmart carries the newly-launched collection of dolls and playsets encouraging girls to tap into their creativity and imagination to create their own worlds. Also, Walmart unveils a line dedicated to a favorite childhood pastime, "Sleepover Party," available exclusively at Walmart stores nationwide and on Walmart.com.
Bratz's "Sleepover Party" Walmart specialty assortment includes dolls in cozy pajamas and all the essentials needed for slumber party fun such as an extra outfit, slippers, eye mask, snacks and more. Additionally, Walmart offers sleepover playsets that allow additional imaginative play.
"Together with Walmart, we hope these new Bratz dolls will empower girls to explore their creative sides and help them express their unique qualities through play," said Anne Gates, President of MGA Entertainment. "Walmart provides us with an incredible avenue to reach a wide range of families across the nation and introduce Bratz to a whole new generation of kids."
"Walmart continues to deliver the most sought-after toys to our shoppers," said Anne Marie Kehoe, Vice President of Toys at Walmart. "We can't wait to see the excitement the new Bratz collection brings to our consumers across the country."
To check out the brand new Bratz dolls and exclusive offerings at Walmart, please visit www.walmart.com.
About MGA Entertainment
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary products for the toy and consumer electronics market. The company licenses its products in such areas as home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Moxie Girlz™, Mooshka™, Bratz®, Vi and Va™, and Zapf Creation®.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, we serve nearly 260 million customers who visit our 11,462 stores under 65 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2015 revenue of $486 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.
SOURCE MGA Entertainment