Sleepwear and Loungewear Market: Driver
The increased demand for designer and premium sleepwear and loungewear is driving the growth of the sleepwear and loungewear market. The changing customers' preferences, along with their increasing purchasing power and enhancing fashion consciousness, are driving the demand for designer and premium sleepwear and loungewear. Owing to the rising demand for premium sleepwear and loungewear, vendors are increasingly investing in product innovations. They are also focusing on using sustainable raw materials and technologies that enhance the performance of products as well as their appearance and design. Products with advanced features and innovative designs are priced higher than regular sleepwear and loungewear. This raises product premiumization along with product line extension.
Sleepwear and Loungewear Market: Challenge
The presence of counterfeit products will challenge the sleepwear and loungewear market growth. The growing market prospects of sleepwear and loungewear and their surging demand drive the market penetration of counterfeit sleepwear and loungewear, especially in developing regions. The low price of counterfeit products increases their demand. Hence, the availability of counterfeit products adversely affects the sales and pricing strategies of vendors by diluting their market shares and harming their reputation. To overcome these challenges, global vendors reduce the prices of their products, which reduces their profit margins. It also affects the value sales proportion of the market.
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Sleepwear And Loungewear Market: Segmentation Analysis
By product, this report segments the sleepwear and loungewear market into sleepwear and loungewear. The sleepwear segment will have significant market share growth during the forecast period. The growing demand for new designs and trends among young consumers aged between 18 and 30 years is driving the growth of the global market for sleepwear.
By distribution channel, the market has been segmented into offline and online. The offline distribution channel will have significant market share growth during the forecast period. The revenue of the offline distribution channel comes from the sales of products through specialty stores, including brand-owned stores, multi-brand stores, fashion stores, and apparel stores; hypermarkets, supermarkets, convenience stores, and clubhouse stores; and department stores.
By geography, the market has been segmented into APAC, Europe, North America, South America, and MEA. APAC will have the highest market share growth during the forecast period. China and India are the key countries for the sleepwear and loungewear market in APAC. Market growth in APAC will be faster than the growth of the market in other regions. The increased introduction of global brands and the adoption of premium sleepwear and loungewear will drive the sleepwear and loungewear market growth in APAC during the forecast period.
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Sleepwear And Loungewear Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6% |
Market growth 2021-2025 |
USD 13.36 billion |
Market structure |
Fragmented |
YoY growth (%) |
5.28 |
Regional analysis |
APAC, Europe, North America, South America, and MEA |
Performing market contribution |
APAC at 44% |
Key consumer countries |
US, China, India, Germany, and France |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
ACACIA, Aimer Group, American Eagle Outfitters Inc., Authentic Brands Group LLC, BESTSELLER AS, Boardriders Inc., Chantelle Group, H & M Hennes & Mauritz AB, Haddow Group, Hanesbrands Inc., Jockey International Inc., Kering SA, L Brands Inc., La Perla Global Management (UK) Ltd., LISE CHARMEL USA Corp., Lunya Co., LYMI Inc., MASH Holdings Co. Ltd., Parah Srl, PVH Corp., Ralph Lauren Corp., eafolly Pty. Ltd., Sleepy Jones Inc., Stella McCartney Ltd., Tapestry Inc., Triangl Group Ltd., Triumph Global Sales AG, Under Armour Inc., Urban Outfitters Inc., Wacoal Holdings Corp. |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period, |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1. Executive Summary
2. Market Landscape
2.1 Market ecosystem
Exhibit 01: Parent market
Exhibit 02: Market characteristics
2.3 Value chain analysis
Exhibit 03: Value chain analysis for apparel, accessories and luxury goods market
2.3.1 Inputs
2.3.2 Inbound Logistics
2.3.3 Operations
2.3.4 Outbound Logistics
2.3.5 Marketing and sales
2.3.6 Service
2.3.7 Support activities
2.3.8 Innovation
3. Market Sizing
3.1 Market definition
Exhibit 04: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 05: Market segments
3.3 Market size 2020
3.4 Market outlook: Forecast for 2020 - 2025
Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ billion)
Exhibit 07: Global market: Year-over-year growth 2019 - 2024 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 08: Five forces analysis 2019 & 2024
4.2 Bargaining power of buyers
Exhibit 09: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 10: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 11: Threat of new entrants
4.5 Threat of substitutes
Exhibit 12: Threat of substitutes
4.6 Threat of rivalry
Exhibit 13: Threat of rivalry
4.7 Market condition
Exhibit 14: Market condition - Five forces 2020
5. Market Segmentation by Product
5.1 Market segments
The segments covered in this chapter are:
The two segments have been ranked based on their market share in 2020. The sleepwear constituted the largest segment in 2020, while the smallest segment was Loungewear
Exhibit 15: Product - Market share 2020-2025 (%)
5.2 Comparison by Product
Exhibit 16: Comparison by Product
5.3 Sleepwear- Market size and forecast 2020-2025
Exhibit 17: Sleepwear - Market size and forecast 2020-2025 ($ million)
Exhibit 18: Sleepwear - Year-over-year growth 2020-2025 (%)
5.4 Loungewear - Market size and forecast 2020-2025
Exhibit 19: Loungewear - Market size and forecast 2020-2025 ($ million)
Exhibit 20: Loungewear - Year-over-year growth 2020-2025 (%)
5.5 Market opportunity by Product
Exhibit 21: Market opportunity by Product
6. Market Segmentation by Distribution Channel
6.1 Market segments
The segments covered in this chapter are:
Exhibit 22: Distribution Channel - Market share 2020-2025 (%)
6.2 Comparison by Distribution Channel
Exhibit 23: Comparison by Distribution Vhanne
6.3 Offline- Market size and forecast 2020-2025
Exhibit 24: Offline - Market size and forecast 2020-2025 ($ million)
Exhibit 25: Offline - Year-over-year growth 2020-2025 (%)
6.4 Online - Market size and forecast 2020-2025
Exhibit 26: Online - Market size and forecast 2020-2025 ($ million)
Exhibit 27: Online - Year-over-year growth 2020-2025 (%)
6.5 Market opportunity by Distribution Channel
Exhibit 28: Market opportunity by Distribution Channel
7. Customer landscape
Exhibit 29: Customer landscape
8. Geographic Landscape
8.1 Geographic segmentation
The regions covered in the report are:
- APAC
- Europe
- North America
- South America
- MEA
APAC ranked first as the largest market globally, while MEA accounted for the smallest market share in 2020
Exhibit 30: Market share by geography 2020-2025 (%)
8.2 Geographic comparison
Exhibit 31: Geographic comparison
8.3 APAC - Market size and forecast 2020-2025
Exhibit 32: APAC- Market size and forecast 2020-2025 ($ million)
Exhibit 33: APAC - Year-over-year growth 2020-2025 (%)
8.4 Europe - Market size and forecast 2020-2025
Exhibit 34: Europe - Market size and forecast 2020-2025 ($ million)
Exhibit 35: Europe - Year-over-year growth 2020-2025 (%)
8.5 North America- Market size and forecast 2020-2025
Exhibit 36: North America - Market size and forecast 2020-2025 ($ million)
Exhibit 37:Nort America- Year-over-year growth 2020-2025 (%)
8.6 South America - Market size and forecast 2020-2025
Exhibit 38: South America - Market size and forecast 2020-2025 ($ million)
Exhibit 39: South America - Year-over-year growth 2020-2025 (%)
8.7 MEA - Market size and forecast 2020-2025
Exhibit 40: MEA - Market size and forecast 2020-2025 ($ million)
Exhibit 41: MEA - Year-over-year growth 2020-2025 (%)
8.8 Key leading countries
Exhibit 42: Key leading countries
8.9 Market opportunity by geography
Exhibit 43: Market opportunity by geography ($ million)
9. Drivers, Challenges, and Trends
9.1 Market drivers
9.1.1 Increased demand for designer and premium sleepwear and loungewear
9.1.2 Rising demand for sleepwear and loungewear in developing countries
9.1.3 Growth in number of working women
9.1.4 Cost benefit for retailers operating in online space
9.2 Market challenges
9.2.1 Presence of counterfeit products
9.2.2 Criticality of inventory management and product sourcing
9.2.3 Cultural restrictions in rural areas
Exhibit 44: Impact of drivers and challenges
9.3 Market trends
9.3.1 Rise in adoption of sustainable manufacturing
9.3.2 Increase in demand for plus size sleepwear and loungewear
9.3.3 Celebrity endorsements
10. Vendor Landscape
10.1 Overview
Exhibit 45: Vendor landscape
10.2 Landscape disruption
The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025.
Exhibit 46: Landscape disruption
Exhibit 47: Industry risks
11. Vendor Analysis
11.1 Vendors covered
Exhibit 48: Vendors covered
11.2 Market positioning of vendors
Exhibit 49: Market positioning of vendors
11.3 American Eagle Outfitters Inc.
Exhibit 50: American Eagle Outfitters Inc. - Overview
Exhibit 51: American Eagle Outfitters Inc. - Product and service
Exhibit 52: American Eagle Outfitters Inc. -Key news
Exhibit 53: American Eagle Outfitters Inc. - Key offerings
11.4 Authentic Brands Group LLC
Exhibit 54: Authentic Brands Group LLC - Overview
Exhibit 55: Authentic Brands Group LLC - Business segments
Exhibit 56: Authentic Brands Group LLC -Key news
Exhibit 57: Authentic Brands Group LLC - Key offerings
Exhibit 58: Authentic Brands Group LLC - Segment focus
11.5 Groupe Chantelle
Exhibit 59: Groupe Chantelle - Overview
Exhibit 60: Groupe Chantelle - Product and service
Exhibit 61: Groupe Chantelle - Key offerings
11.6 H & M Hennes & Mauritz AB
Exhibit 62: H & M Hennes & Mauritz AB - Overview
Exhibit 63: H & M Hennes & Mauritz AB - Business segments
Exhibit 64: H & M Hennes & Mauritz AB -Key news
Exhibit 65: H & M Hennes & Mauritz AB - Key offerings
Exhibit 66: H & M Hennes & Mauritz AB - Segment focus
11.7 Hanesbrands Inc.
Exhibit 67: Hanesbrands Inc. - Overview
Exhibit 68: Hanesbrands Inc. - Business segments
Exhibit 69: Hanesbrands Inc. -Key news
Exhibit 70: Hanesbrands Inc. - Key offerings
Exhibit 71: Hanesbrands Inc. - Segment focus
11.8 L Brands Inc.
Exhibit 72: L Brands Inc. - Overview
Exhibit 73: L Brands Inc. - Business segments
Exhibit 75: L Brands Inc. - Key offerings
Exhibit 76: L Brands Inc. - Segment focus
11.9 MASH Holdings Co. Ltd.
Exhibit 77: MASH Holdings Co. Ltd. - Overview
Exhibit 78: MASH Holdings Co. Ltd. - Product and service
Exhibit 79: MASH Holdings Co. Ltd. - Key offerings
11.10 PVH Corp.
Exhibit 80: PVH Corp. - Overview
Exhibit 81: PVH Corp. - Business segments
Exhibit 82: PVH Corp. -Key news
Exhibit 83: PVH Corp. - Key offerings
Exhibit 84: PVH Corp. - Segment focus
11.11 Ralph Lauren Corp.
Exhibit 85: Ralph Lauren Corp. - Overview
Exhibit 86: Ralph Lauren Corp. - Business segments
Exhibit 87: Ralph Lauren Corp. -Key news
Exhibit 88: Ralph Lauren Corp. - Key offerings
Exhibit 89: Ralph Lauren Corp. - Segment focus
11.12 Wacoal Holdings Corp.
Exhibit 90: Wacoal Holdings Corp. - Overview
Exhibit 91: Wacoal Holdings Corp. - Business segments
Exhibit 92: Wacoal Holdings Corp. - Key offerings
Exhibit 93: Wacoal Holdings Corp. - Segment focus
12. Appendix
12.1 Scope of the report
12.1.1 Market definition
12.1.2 Objectives
12.1.3 Notes and caveats
12.2 Currency conversion rates for US$
Exhibit 94: Currency conversion rates for US$
12.3 Research Methodology
Exhibit 95: Research Methodology
Exhibit 96: Validation techniques employed for market sizing
Exhibit 97: Information sources
12.4 List of abbreviations
Exhibit 98: List of abbreviations
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