Slendertone Introduces Latest in Ab Toning Technology With New Slendertone Abs7

With Over 50 Years of Medical Expertise, Slendertone Continues to Innovate in the Fitness Wearables Category

Nov 02, 2015, 09:00 ET from Slendertone

NEW YORK, Nov. 2, 2015 /PRNewswire/ -- Slendertone, the world leader in providing advanced technology products that improve muscle tone, is proud to introduce the latest product offering in their line of wearable ab toning products—the new Slendertone Abs7. Using Electrical Muscle Stimulation (EMS) technology, the Slendertone Abs7 creates strong, deep muscle contractions to help men and women tone, firm and strengthen their core muscles and achieve their toning goals.

A seventh generation ab belt product designed for active consumers, the Slendertone Abs7 is a time-saving tool designed to supplement and boost to your regular fitness routine by using EMS toning technology to create a gentle current that engages your abdominal muscles, mimicking the body's natural muscle movements. The belt's patented gel pad placement targets and activates all three major abdominal muscles simultaneously for maximum toning, activating even the most difficult to reach core muscles responsible for defining your shape.

The Slendertone Abs7 is an advanced training system offering 10 auto-progressive toning programs designed to complement the user's existing exercise regimen and challenge the core muscles. The ab belt features a rechargeable hand-held digital controller with LCD audio and visual display and up to 150 customizable intensity levels to achieve different levels of toning.

"We are proud to bring our latest ab belt technology to market in the U.S. and continue to educate the consumer on the benefits of incorporating EMS technology into their regular fitness and daily routines," said Mike Nohilly, Vice President, Slendertone North America. "Our ab belts are not designed to replace your regular workouts, but rather to enhance and complement your existing workouts with customized toning programs, whether you're a seasoned athlete, preparing for a special occasion or wedding, or restarting your fitness routine post-pregnancy."

Designed to fit in with today's busy lifestyles, the Slendertone Abs7 can be worn while exercising at the gym or while at home completing other daily tasks. All Slendertone products are FDA approved and clinically proven to strengthen, firm and tone all major abdominal muscles with visible results in six to eight weeks when used at least five days per week for 30 minutes.

With over 50 years of medical expertise and over 7 million toning belts sold worldwide, Slendertone is the first ab belt to be FDA cleared and has been studied and proven effective by Dr. John Porcari, Professor in the Department of Exercise and Sport Science at the University of Wisconsin-La Crosse. Slendertone products undergo rigorous independent clinical trials conducted at the University of WisconsinLa Crosse to ensure that the products are held to the highest standards.

The Slendertone Abs7 is available at and with a suggested retail price of $199.

For more information about Slendertone or the Slendertone Abs7, visit or contact Jessica Weeg at

About Slendertone
Slendertone is a subsidiary company of Bio-Medical Research Ltd (BMR). Its products use electronic muscle stimulation (EMS) technology to deliver toning results to targeted muscle groups in the comfort of your own home. Through its BMR parentage, Slendertone products are of medical device quality, supported by strong clinical evidence and subjected to controlled product trials. BMR is backed by 50 years of experience, and thousands of doctors and physical therapists rely on BMR products every day to help improve the lives of over 200,000 patients every year. Since 2000, Slendertone has sold over seven million Abs belts worldwide.

About EMS Technology
Slendertone products apply natural body science and deliver impressive toning results thanks to clinically-proven EMS technology. During exercise, your muscles naturally respond to signals sent by your brain and EMS technology works in the same way, reaching all targeted muscles in one short session while you carry on with your daily routine or as part of your exercise regime.

Slendertone's EMS technology is applied through pads positioned on selected muscle groups. The pads stimulate nerve endings that create deep, comfortable muscle contractions in all the surrounding muscles, not just those directly under the pads. As a result, targeted and neighboring muscles begin to strengthen and tone.

For maximum results, Slendertone products are to be used as part of a healthy, balanced lifestyle.

Media Contact:
Havas Formula
Jessica Weeg
(646) 762-8724  

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SOURCE Slendertone