Slim-Fast® Continues to Rank Among Top Diets

ENGLEWOOD CLIFFS, N.J., June 7, 2011 /PRNewswire/ -- Slim-Fast®, the weight loss program known for helping millions slim down quickly(1), has been ranked as one of the top three best commercial diets evaluated by the newest "best diets ranking project" in 2011.

"We are thrilled to once again be ranked among the top U.S. commercial diet plans of 2011," said Virginia Blake West, Brand Development Director at Unilever. "It's a testament to Slim-Fast's 30 plus years of success in helping people lose weight safely and effectively. Its simplistic, nutritious, affordable and convenient and even those with the busiest lifestyles are able to succeed."

The ranking system was based on effectiveness, reviewing how successfully diet programs promote weight loss, keep weight off and help dieters change their behavior. This new diet survey and evaluation, released on June 7th, took place over the course of a six month time period in which 22 notable diet and nutrition experts scored 20 different popular U.S. diet plans based on weight loss, heart healthfulness, diabetes prevention and management, as well many other factors.

In another recent, national report, Slim-Fast® was ranked second only to one other weight loss program. The Slim-Fast® 3-2-1 Plan is simple to follow, flexible and is clinically proven to get results quickly – with three nourishing snacks, two great tasting shakes or meal bars and one 500 calorie meal per day. Slim-Fast® shakes and meal bars are a big part of what makes the plan work – and make it easy to stay on track. All 25 delicious shakes and meal bars provide 20 percent or more of the recommended daily intake for most essential vitamins and minerals and 5 grams of dietary fiber per serving.  

The Slim-Fast® 3-2-1 Plan offers consumers great value with meal options costing approximately $1 per meal-replacement bar or shake and free online tools such as a meal planner, progress tracker, access to dietitians and online community for which many other plans charge.

For more information on Slim-Fast® or the Slim-Fast® 3-2-1 Plan visit Slim-Fast® at www.slimfast.com or www.Facebook.com/SlimFast and follow Slim-Fast® on Twitter at www.Twitter.com/SlimFast.

About Unilever North America

Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180.  With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others.  In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Omo, Pond's, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Suave, TIGI, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010.  For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.

(1) Follow the Slim-Fast plan and exercise daily. losing more than 2 lbs a week is not recommended

SOURCE Slim-Fast