LOS ANGELES, Nov. 18, 2016 /PRNewswire/ -- Today, Slip announced its partnership with renowned celebrity hair stylist Jen Atkin, on behalf of their Pure Silk Pillowcases and Sleep Masks. The specially-commissioned 22 momme, 100% Silk Pillowcases and Sleep Masks provide unparalleled beauty benefits for hair and skin! Under this new partnership, Jen will be collaborating with Slip for multiple public relations and marketing campaigns.
"With a schedule as crazy as mine, I don't always have time to style my hair. I love that after a night of sleep on my Slip Silk Pillowcase, I wake up WITHOUT bedhead!" says Atkin.
In 2003, then 20th Century Fox Films State Manager and future Slip Co-Founder, Fiona Stewart was prescribed acne medication, which resulted in extremely sensitive skin and thinning hair. Her dermatologist suggested sleeping on a silk pillowcase. After a fruitless search, Fiona sourced the highest quality silk she could find and wrapped it around her pillow. The results were dramatic, she did not wake up with lasting sleep creases and her hair got some needed relief from tugging and pulling. She had stumbled upon a long forgotten secret, the beauty power of silk – and Slip was born. Today, Slip is the original beauty silk pillowcase and remains the best on the market.
In partnership with Jen Atkin, Slip is thrilled to not only allow Jen to rest assured knowing she is getting an eight hour beauty treatment every night, but also excited to create awareness throughout her vast fan base of beauty professionals, VIP clients and consumers of the benefits of reliable silk pillowcases.
With a travel schedule as busy as Atkin's, who divides time between New York, Los Angeles, and Dubai it is vital that she makes the most out of her routine, which she is able to do with Slip Pillowcases and Sleep Masks. Whether it is being able to catch an extra 15 minutes of sleep, knowing her hair won't be a frizzy mess when she awakes, or enjoying uninterrupted sleep on a plane thanks to the Sleep Mask – Slip is there to keep Jen looking and feeling her very best.
"We were happy to learn that Jen Atkin is a fan of Slip, as she is a beauty guru that we admire. Jen is the type of empowered tastemaker and entrepreneur we aspire to have in our corner," says Stewart. "We are excited that the best kept beauty secret is out and that we are partnered with Jen to continue spreading the beauty benefits of Slip!" Slip Pillowcases and Sleep Masks are available at Sephora, Net-A-Porter, Saks, Nordstrom, Violet Grey, Bloomingdales and Dillard's to name a few!
Slipsilk™ products are specially-commissioned and made to exacting standards, developed and refined over ten years to provide the ultimate combination of shine, thickness, softness and durability. Technically, aesthetically and functionally, there is literally nothing like silk. Slip uses the very finest silk money can buy and the founders have worked closely with suppliers to ensure that all products are made from the highest grade mulberry silk with a thickness of 22 momme. Slip has retained an independent, third-party scientific lab to test the properties of SlipSilk versus several common cotton pillowcases. They confirmed that SlipSilk had significantly less friction and absorbed significantly less face cream product than the cotton pillowcases. Recommended by dermatologists, plastic surgeons, hair stylists and beauty experts alike, these anti-aging, anti-sleep crease and anti-bed head pillowcases provide the ultimate in luxury.
About Jen Atkin
Starting her career in Hollywood, Jen quickly began working with the most influential stars including the Kardashians, Jenners, Shay Mitchell, Katy Perry, and Jessica Alba. Today, with over a 1.7mm followers on social media, she's what the New York Times calls 'The Most Influential Hairstylist in the World' counting top models Chrissy Teigen, Kendall Jenner, Hailey Baldwin, Cara Delevingne, and Gigi and Bella Hadid as some of her most loyal clientele.
Traveling frequently between the US, Europe, and Middle East, Jen was inspired to launch her haircare line OUAI in 2016. The digital savvy brand was created to save women time with an easy to navigate website, app and subscription model. OUAI includes curated multi-use products and supplements that work hand in hand to help women achieve hair health from the inside and out.
As an authority in haircare and beauty, she released her own range of Beauty Works hair extensions, her line of Chloe + Isabel hair accessories, and worked closely with Dyson to bring their innovative blowdryer the Supersonic to the market.
In an effort to unite the hair industry and create a community for hairstylists, Jen created ManeAddicts.com. The digital magazine gives readers access to the worlds top hairstylists, featuring the best products on the market, and instructional how to's. The site's expansive readership has garnered the attention of media outlets such as Elle, InStyle, and Teen Vogue as THE hair related resource. Since it's launch in 2014, Mane Addicts has since expanded to include Mane University, a global education resource that brings top stylists to major cities around the world to teach and inspire a new generation of hairdressers.
SOURCE Slipsilk Pillowcase