Quickly Snapped up by for Over GBP4,000,000

Jun 01, 2010, 07:59 ET from

LONDON, June 1, 2010 /PRNewswire/ --, the second most powerful generic gaming domain, was bought at a online auction by for nearly GBP4,000,000, the largest sum of money paid for a domain in 2010 and one of the top 10 ever.

Calvin Ayre, founder of the Bodog brand, stated: "The internet really has changed how we do business - I sat on a bar stool in London's L'Atelier restaurant bidding millions for one of the biggest gaming domains in the world!"

He added: "After, we feel that is the best gaming domain in the world. Bigger even than because there are no strong brands in this space and slots are far more universal than poker. Just look at the amount of space a casino devotes to slots over poker, added to which it's simple to spell and easy to remember. will work for us on a number of levels, not least in generating global traffic to our Bodog branded properties but also to form a number of other targeted websites including one that will be created by and for the female gambler." is the owner and licensor of "Bodog" - the biggest online entertainment and gambling brand in the world. The twist being will license to selected online gaming operators in a fashion similar to the way the Bodog brand itself is currently licensed to gaming operators worldwide. In the interim period all Bodog branded properties (,, and will use it to drive traffic to their casinos and poker offerings. Ambassador Rebecca Liggero commented: "As with itself domains like this have value in their simplicity and being generic can be molded to suit different players - the female market being an obvious target. Given BodogBrand's experience and trust in online gaming coupled with the emergence of female gamblers, the potential here is limitless."

    Facts & Figures:

    - Slots earn Worldwide more net win and gross revenue than any other
      casino game in the world

    - 35,100,000 search results in Google for Keyword: "Slots" (Source: Search)

    - 6,120,000 Google Global Monthly Searches for Keyword: "Slots" (Source:
      Google Adwords)

    - Ripe for SEO efforts. With Current Page Rank of 3 new owner has room to
      drastically optimize SEO for gain in search traffic

    - The largest sum of money paid for a domain in 2010 and one of the top
      10 ever


The Bodog licensing enterprise ( is a branded venture capital and licensing organization with its head office in the Caribbean nation of Antigua. holds the global rights to license the Bodog brand across all sectors, and its mandate is to partner with and/or license the brand to carefully-selected licensees to accelerate partner growth while simultaneously extending the Bodog brand into new and adjacent markets. currently licenses the Bodog brand to a variety of brand licensees for an array of products and services worldwide, including online gaming, music, and other entertainment properties. For more information, visit