Smaato Selected by AlwaysOn as an OnMobile Top 100 Winner

REDWOOD SHORES, Calif., SINGAPORE and HAMBURG, Germany, June 3, 2011 /PRNewswire/ -- Smaato Inc., the leading mobile ad optimizer and mobile advertisement platform, today announced that it has been chosen by AlwaysOn as one of the OnMobile Top 100 winners.  Inclusion in the OnMobile 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Smaato was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Smaato and the OnMobile Top 100 companies will be honored at AlwaysOn's OnMobile event on June 15th, 2011, at The Fox Theatre in Redwood City, CA.

This two-day executive event features CEO presentations and high-level debates on how the top emerging mobile companies are creating new business opportunities in the hot, high-growth mobile market.

"The mobile market is booming, as evidenced by top researchers, who are predicting that more smartphones will be shipped in 2012 than PCs, and there will be more mobile Internet users than PC Internet users by 2014," says Tony Perkins, founder and editor of AlwaysOn. "This explosive market is being driven by the companies that made this year's OnMobile Top 100 list. We congratulate the OnMobile 100, a great list of companies that our editors believe represent some of the highest-growth opportunities in the private company marketplace."

The OnMobile 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders.  The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2011 list.

"We are honored to be chosen as one of OnMobile's 100 Top Private companies. This recognition reinforces Smaato's dedication to mobile advertising innovation and to delivering maximum results on a global scale to app developers, publishers and advertisers worldwide," stated Ragnar Kruse, CEO and Co-Founder, Smaato.

As a leading mobile ad optimizer, Smaato delivers ads for applications through the leading mobile platform called SOMA, aggregating 60+ leading ad networks globally to maximize mobile advertising revenues. Smaato enables their vast community of app developers and premium publishers to effectively capture and monetize their content in 220+ countries and to manage billions of ad requests per month.

A full list of all the OnMobile Top 100 winners can be found on the AlwaysOn website at:

http://www.aonetwork.com/AOStory/Announcing-2011-OnMobile-100-Top-Private-Companies

About Smaato Inc.

Smaato (www.smaato.com) is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers and app developers. More than 30,000 publishers have signed up with Smaato to monetize their content in 220+ countries and Smaato is managing more than 30 billion ad requests per month.

SOMA's unique feature is the aggregation of 60+ leading ad networks globally to maximize mobile advertising revenues. Through an open API and a wide range of SDKs, SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.

Smaato Inc. is headquartered in Redwood Shores, California. The privately held company was founded in 2005 by an experienced international management team. Additional Smaato locations are based in Hamburg, Germany and Singapore. Smaato is an active member of the Mobile Marketing Association and the German Digital Media Association BVDW.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, and GoingGreen East. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

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SOURCE Smaato Inc.