NEW YORK, April 30, 2013 /PRNewswire/ -- To celebrate the restaurant's growth and expansion into their new Murray Hill location, The Spark Group and Sarita's Macaroni and Cheese (S'MAC) are launching the S'MACdown, a create-your-own macaroni and cheese competition. Starting on May 6, 2013, S'MAC will allow their fans to create the mac & cheese dish of their dreams and no ingredient is off limits! Mac lovers must submit an ingredient list and a photo of their concoctions via the S'MAC Facebook page. Fans will then vote for their favorite recipes through May 12, 2013 and the top five entrants with the most votes will attend a live judging at S'MAC Murray Hill on May 19, 2013 to determine the winner.
The panel of three judges includes S'MAC owner Sarita Ekya, Barbara Rich, consulting chef for S'MAC, and Tom Birchard, owner of Veselka. The winning recipe will be featured on the menu of all S'MAC locations for one month during 2013 and the winner will receive ten $10 S'MAC gift certificates to distribute among their friends and family. An infographic that provides a step-by-step explanation of the submission process has been attached and linked here: http://photos.prnewswire.com/prnh/20130430/NY04230-INFO.
S'MAC is an East Village-based eatery that specializes in innovative macaroni and cheese dishes. In addition to its East Village namesake, S'MAC maintains a second full-service restaurant in Murray Hill as well as a take-out and delivery kiosk on the corner of 1st Ave and Houston Street. Opening its doors in June of 2006, S'MAC has expanded and evolved its menu to provide a wide variety of culinary options. With vegan options and multi-grain and gluten-free macaroni, as well as reduced lactose, S'MAC caters to a wide variety of customers, without sacrificing taste.
S'MAC has partnered with The Spark Group, a NY based full-service digital marketing & social media agency, to help foster relationships with its online community. The partnership with S'MAC complements a subproject of the Spark Group that aims to promote local businesses. Questions regarding the contest will be addressed via Facebook, Twitter, or email.
The Spark Group
30 West 18th Street, M1
New York, NY 10011
SOURCE The Spark Group