Smack Sportswear Announces Partnership With Phiten and Plans to Launch New Line of "Phitenized" Athletic Apparel

Southern California Lifestyle Infused Bikinis & Board Shorts, Athletic & Team Apparel to Meet Innovative Phiten AQUA-METAL™ Technology that Allows Athletes to "Feel the Difference"

News provided by

Smack Sportswear

Aug 08, 2013, 08:00 ET

TORRANCE, California, August 8, 2013 /PRNewswire/ --

- Kickstarter Campaign to Begin Soon

Smack Sportswear (OTCBB: SMAK), the leading brand of custom designed athletic apparel (primarily focused on volleyball), today announced it has signed a partnership agreement with Phiten, the innovative originator of the titanium necklace and precious metal-infused sports accessories. The agreement between the two sporting giants is the first to allow a US-based apparel company (Smack) to acquire an exclusive license to infuse clothing with Phiten's AQUA-METAL™ technology. Smack, who is dedicated to ensuring a successful launch, will promote a Kickstarter campaign in late August 2013 with the purpose of expanding production, promotions, and distribution of the new line.

At its core, the "Phitenized" garments will feature Phiten's AQUA-METAL technology - metals broken down into microscopic particles, as well as moisture wicking and other high tech properties. The purpose of the Phiten tech is to help athletes excel during activity and to support a healthy and active lifestyle. Made with high-end fabrics, the new "Phitenized" line will range in price from $39.99 - $89.99 USD and will be available in three categories: Beach, Team, and Core Performance apparel.

Smack plans to expand the "Phitenized" apparel offerings from volleyball initially, to other sports such as baseball, softball, and soccer. Distribution will primarily be through team dealers and retail chains domestically, then internationally.

"Phiten's accessories are worn by thousands of professional athletes worldwide to help them perform at a higher level," said Bill Sigler, CEO of Smack Sportswear. "With Phiten as our partner, we have a chance to introduce the most innovative technology into fabric since moisture wicking was introduced in the 90's. It could revolutionize the industry."

"We are excited to partner with Smack," said Joe Furuhata, vice president of Phiten USA. "Smack is an accomplished brand and we have great trust in their ability to create quality products with our technology."

About Smack Sportswear

Smack Sportswear is the leading brand of custom designed team and beach active apparel, with its primary focus on volleyball. Smack manufactures its Southern California inspired apparel in its headquarters, only five miles from the home of beach volleyball. This allows Smack to offer its customers world-class responsiveness, supply chain excellence, and un-compromised quality. Some of the top pros not only design, but also test the product before it's distributed. With many competitive advantages, Smack is poised to be a leader in the athletic apparel market. Smack Sportswear is a public company traded on the Nasdaq OTC Bulletin Board under the symbol SMAK. For more information, visit http://www.smacksportswear.com, Facebook.com/SmackSportswear, and Twitter: @SmackSportswear.

About Phiten^®

Phiten is a leading designer and manufacturer of sports lifestyle accessories and produces necklaces, bracelets, supports and apparel developed for active, health-conscious living. Phiten's technology centers around AQUA-METALS™, which are incorporated into every product. Phiten is worn by elite athletes all over the world but is truly for anyone inspired to live a healthy lifestyle. Phiten is a license partner and produces official merchandise for the MLB, NBA and NHL. Headquartered in Torrance, Calif., Phiten corporate stores are located in Torrance and Honolulu and products are available at sporting goods retailers and professional sports stadium shops across the nation. For more information, please visit http://www.PhitenUSA.com, Facebook.com/Phiten or @Phiten.

** Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-look

For more information, contact:
James Little
JumpStarter PR
+1-310-529-9793
[email protected]

Contact:
Smack Sportswear
http://www.smacksportswear.com
1(888)99-SMACK
[email protected]

SOURCE Smack Sportswear