HARTFORD, Conn., May 20, 2020 /PRNewswire/ -- Small businesses view what they give back to their communities as an investment (60%) and important to their business' growth (70%), but underestimate the full value of their donations and the competitive advantage they could gain, according to seedership's Spring into Kindness Small Business Study. Conducted by Drive Research, an independent market research firm, the study surveyed 403 small businesses across the nation to examine how and why they give back, and their expectations of benefits from their charitable contributions.
"Throughout the past two years, we've learned that small businesses care deeply for their communities and give back primarily out of passion to make a difference, and since the outbreak of COVID-19 we have seen their desire to help heightened," said Jennifer Smithberger, cofounder of seedership. "Our study reinforces the authenticity of small businesses' commitment to their communities and also identifies additional opportunities for giving – to better advance their marketing efforts and business growth."
Following are key themes uncovered by the Spring into Kindness Small Business Study.
Small businesses have big hearts and are deeply rooted in their communities
Giving is considered an investment that is important to their growth
The time and resources they donate to their communities are undervalued and understated
Recent studies have shown that consumers prefer doing business with organizations that support a cause. They are motivated to buy knowing that their purchase is helping make a positive impact on society. The seedership study provides insight into the unique opportunities small businesses have to grow as a result of their close connections with, and continual support of, their local communities.
"In today's environment, strong communities matter more than ever. Consumers want to help support the small businesses that give their community character, create jobs, foster the local economy and give back to causes they care about. The good that a small business does every day makes up their community story – a story that can help their business grow," Smithberger said.
To read the full study, along with an infographic illustrating key findings, please visit seedership.com/research.
About seedership:
seedership is a community-giving and storytelling platform for small businesses to create transparency and visibility around the good they do for their communities. Our patent-pending act tracking, management and sharing platform make it easy to aggregate every dollar, minute and item a small business gives back to visualize their unique community story. To learn more about seedership, visit seedership.com.
SOURCE seedership
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