Small Token, The First App Designed To Let Users Make A Nonprofit Contribution As A Gift, In The Apple App Store

The iPhone app allows users to choose from thousands of nonprofit organizations

Dec 08, 2015, 08:00 ET from Small Token

NEW YORK, Dec. 8, 2015 /PRNewswire/ -- Available today, Small Token is the first mobile app designed specifically to let users make a contribution to a nonprofit as a gift to someone important to them during this holiday season, and on any special occasion. Through the app, users can access the largest nonprofit database in the country, making it easy to find the organizations they care about. Unlike many other giving platforms, Small Token is committed to passing on 100 percent of the proceeds from each gift. To download the app, visit http://apple.co/1LJ3kDK.

Small Token features include:

  • Simplified process of gifting a donation to someone important
  • Users can find a nonprofit organization of their choice via a fast, fully integrated search powered by GuideStar.
  • Users craft a customized digital card with a personal message and pay for a donation of any amount they choose.
  • The card is delivered instantly to the recipient's inbox and the user gets an email confirmation with a receipt.
  • Available free for iPhone users through the Apple App Store

"Small Token makes it easy for people to give gifts in more socially conscious ways. With so many great features baked into one easy-to-use app, consumers now have an instant way to gift a donation," said David DeParolesa, head of product for Small Token. "Users can quickly find the nonprofits that are most important to them and send a gift to a person they care about. The experience creates deeper relationships between people as they celebrate each other by donating to issues they are mutually passionate about."

Features in development for release in the coming weeks:

  • Additional card customization and personalization with color and emoji options, plus a user's own photos
  • Calendar integration for convenient birthday and holiday reminders
  • Scheduled card delivery
  • Designation of favorite nonprofits for receiving gifts
  • Opportunity for both donors and recipients to opt-in to share contact information with nonprofits they care about

Small Token was developed by Give Lively, LLC; a new social enterprise dedicated to building tools that help make giving and gratitude a part of everyday life. Give Lively helps people give better.

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SOURCE Small Token



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