NEW YORK, Oct. 6 /PRNewswire/ -- Smart Balance, Inc. (Nasdaq: SMBL) Executive Vice President and Chief Financial Officer Alan Gever discussed the Company's strategies and progress to date at the Craig-Hallum Capital Alpha Select Conference. The presentation was in New York, NY at 9:40 a.m. ET on Wednesday, October 6, 2010.
"Smart Balance is well-positioned to capitalize on trends in the marketplace including concerns about health and an aging population. According to a recent survey, consumers considered Smart Balance one of the leading heart healthier brands," said Gever. "While the economy remains a concern for many consumers and has been affecting their shopping decisions, the Company has steadily increased its brand awareness and retained its core of loyal users."
Gever reviewed the Company's growth initiatives which include gaining market share in the core category of spreads through the three-tier brand strategy, with products and innovation in each price segment: Earth Balance, in the super-premium segment, Smart Balance in premium, and the new Bestlife products in the value segment. Although the spreads category has been declining, the Company has increased its shelf presence this year and added market share.
The Company is also increasing its presence in the dairy aisle through the expansion of its enhanced milks across the U.S. and has recently added another lactose-free variety to its line-up. The Company has also introduced Earth Balance™ Organic Soymilk, available at Whole Foods Market stores nationwide.
A replay of the webcast will be accessible through a link in the Investor Center of the Company's website at www.smartbalance.com. The replay will be available until January 4, 2011. Presentation slides will be available on the website in the Investor Center in the Investor Info folder under Presentations.
Statements made in this press release that are not historical facts, including statements about the Company's plans, strategies, beliefs and expectations, are forward-looking and subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements may include use of the words "expect", "anticipate", "plan", "intend", "project", "may", "believe" and similar expressions. Forward-looking statements speak only as of the date they are made, and, except for the Company's ongoing obligations under the U.S. federal securities laws, the Company undertakes no obligation to publicly update any forward-looking statement, whether to reflect actual results of operations, changes in financial condition, changes in general economic or business conditions, changes in estimates, expectations or assumptions, or circumstances or events arising after the issuance of this press release. Actual results may differ materially from such forward-looking statements for a number of reasons, including those risks and uncertainties set forth in the Company's filings with the SEC and the Company's ability to:
- maintain margins during commodity cost fluctuations;
- introduce and expand distribution of new products;
- provide funding to support market share and increase consumer awareness,
- grow net sales in a competitive environment and with increasingly price sensitive consumers, and
- continue to rely on the estimates or judgments related to our impairment analysis, which if changed could have a significant impact on recoverability of the Company's goodwill and could have a material impact on its consolidated financial statements.
About Smart Balance, Inc.
Smart Balance, Inc. (Nasdaq: SMBL) is committed to providing superior tasting heart healthier alternatives in every category it enters by avoiding trans fats naturally, balancing fats and/or reducing saturated fats, total fat and cholesterol, and/or by incorporating ingredients that consumers may be missing in their diets. The company markets the Smart Balance® line of products, which include Smart Balance® Buttery Spreads, Milks, Butter Blend Sticks, Sour Creams, Peanut Butter, Microwave Popcorn, Cooking Oil, Mayonnaise, Non-Stick Cooking Spray and Cheese, and also markets natural food products under the Earth Balance® brand and healthier lifestyle products under the Bestlife™ brand.
For more information about Smart Balance, Inc., Smart Balance® products and the Smart Balance™ Food Plan, please visit www.smartbalance.com.
SOURCE Smart Balance, Inc.