NEW YORK, March 22, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
http://www.reportlinker.com/p0346135/Smart-Grid-Consumer-Survey.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Electrical_Equipment
Preferences and Attitudes about Smart Meters, Home Energy Management, Demand Response Programs, and Smart Appliances
One of the foremost goals of the smart grid movement is to provide consumers greater visibility into, and control over, their use of energy in the home. However, this objective has proven to be an elusive one for utilities and other key stakeholders in the industry, and the promise of the smart energy home remains largely unfulfilled. Despite the fact that consumer-facing applications have been a central component of utilities' business cases and rate cases for smart meter deployments, many customers have been less enthusiastic about smart meters than the utilities originally anticipated, and in fact smart meters have been the subject of significant consumer opposition in some service territories. Meanwhile, utilities and their vendors have struggled to identify the appropriate user experiences and business models for home energy management and smart energy devices. Most pilot programs in the United States have continued to operate at a small scale as stakeholders explore these issues, and a number of utilities are wrestling with the fundamental question of what their role will be in terms of providing energy services on the customer side of the meter.
In order to establish a framework for understanding consumer interest and attitudes related to a select group of smart grid concepts, Pike Research conducted a web-based survey of 1,050 U.S. consumers, based on a nationally representative and demographically balanced sample, in the fall of 2011.
This Pike Research report analyzes the dynamics of consumer demand, preferences, attitudes, and price sensitivity related to four key smart grid product and service categories: smart meters, home energy management, demand response, and smart appliances. The survey, which is based on a survey of more than 1,000 U.S. adults, includes a detailed examination of demand dynamics, segmented by various demographic and behavioral characteristics.
Key Questions Addressed
-How familiar are U.S. consumers with the concept of smart meters?
-What are the biggest perceived benefits of smart meters, and what are consumers' key objections?
-What concerns do consumers have about smart grid products and services, and how do these concerns vary by topic?
-What is the overall level of interest among consumers for smart meters, home energy management, demand response, and smart appliances?
-How do these interest levels vary by demographic segment and behavioral segment?
-What is the level of consumer price sensitivity for smart grid products and services?
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Table of Contents
1. Executive Summary
1.1 Introduction and Overview
1.2 Key Findings
1.2.1 Smart Meters
1.2.2 Home Energy Management
1.2.3 Demand Response Services
1.2.4 Smart Appliances
2. Smart Meters
2.1 Familiarity with Smart Meters
2.2 Favorability toward Smart Meters
2.3 Favorability toward Smart Meters by Demographic Segment
2.4 Favorability toward Smart Meters by Behavioral Segment
2.5 Preferred Benefits of Smart Meters
2.6 Reasons for Unfavorable Opinions toward Smart Meters
3. Home Energy Management
3.1 Overall Interest in Energy Information Displays
3.2 Energy Information Display Interest by Demographic Segment
3.3 Energy Information Display Interest by Behavioral Segment
3.4 Energy Information User Profiles
3.5 Energy Management Active Users by Demographic Segment
3.6 Energy Information Display Type Preferences
3.7 Energy Information Display Payment Preferences
3.8 Energy Management Service Provider Preferences
3.9 Reasons for Lack of Interest in Energy Management Services
4. Demand Response
4.1 Overall Interest in Demand Response Programs
4.2 Demand Response Interest by Demographic Segment
4.3 Demand Response Interest by Behavioral Segment
4.4 Preferred Savings from DR Programs
4.5 Reasons for Lack of Interest in Demand Response
5. Smart Appliances
5.1 Overall Interest in Smart Appliances
5.2 Smart Appliance Interest by Demographic Segment
5.3 Smart Appliance Interest by Behavioral Segment
5.4 Preferred Savings from Smart Appliances
5.5 Premium Prices for Smart Appliances
5.6 Reasons for Lack of Interest in Smart Appliances
6. Summary and Conclusions
6.1 Smart Meters
6.2 Home Energy Management
6.3 Demand Response
6.4 Smart Appliances
8. Table of Contents
9. Table of Charts and Figures
10. Scope of Study, Survey Methodology
List of Charts and Figures
Interest in/Favorability toward Smart Grid Concepts
Consumer Familiarity with Smart Meters
Consumer Favorability toward Smart Meters
Favorability toward Smart Meters by Smart Meter Familiarity Segment
Consumer Favorability toward Smart Meters by Demographic Segment
Favorable Opinions toward Smart Meters by Behavioral Segment
Preferred Benefits of Smart Meters
Reasons for Unfavorable Opinion toward Smart Meters
Interest in Energy Information Displays
Interest in Energy Information Displays by Demographic Segment
Interest in Energy Information Displays by Behavioral Segment
Energy Information User Profiles
Energy Management Active Users by Demographic Segment
Energy Information Display Type Preferences
Energy Information Display Payment Preferences
Energy Management Service Provider Preferences
Reasons for Lack of Interest in Energy Management Services
Interest in Demand Response Programs
Interest in Demand Response Programs by Demographic Segment
Interest in Demand Response Programs by Behavioral Segment
Lowest Acceptable Electric Bill Savings for Demand Response
Reasons for Lack of Interest in Demand Response
Interest in Smart Appliances
Interest in Smart Appliances by Demographic Segment
Interest in Smart Appliances by Behavioral Segment
Lowest Acceptable Electricity Savings from Smart Appliance
Willingness to Pay a Premium Price for Smart Appliance
Reasons for Lack of Interest in Smart Appliances
To order this report:
Electrical Equipment Industry: Smart Grid Consumer Survey
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