Smart Letters Literacy Toy Takes Off on Kickstarter

LONDON, October 5, 2015 /PRNewswire/ --

https://www.kickstarter.com/projects/marbotic/smart-letters

Smart Letters, a new toy that uses a wooden alphabet of letters in conjunction with an iPad, has already beaten its Kickstarter target since being posted for pre-sales on the 1st October. Created by Marbotic, a French company pioneering integrated learning for pre-school kids, Smart Letters is designed to help change the way kids learn to read and write.

     (Photo: http://photos.prnewswire.com/prnh/20151005/273898 )

The wooden alphabet of letters is connected to downloadable apps and is designed for three to seven year old kids. As a child learns to read, they begin to make connections between the shapes and sounds of letters. Each wooden letter interacts with the apps on an iPad, helping to build a picture of the alphabet and early word formation in a child's mind. The original pre-sales Kickstarter target of €7,777 was passed on the 4^th October, with interest from USA, UK, and France and across the globe.

Marbotic spent over a year researching, designing and testing the toy in classrooms across Europe and North America with results showing that both kids and teachers found Smart Letters significantly improved the overall experience of learning to read. Inspired by the Montessori Method, Smart Letters mixes the best of modern technology and traditional toys together.

Founder, Marie Merouze comments:

"It's well known that the interaction with iPads stimulates kids' brains, but learning doesn't just happen in the brain. Through Smart Letters we have created the ultimate interactive learning experience which we believe will change the way kids learn and develop." 

Smart Letters will MSRP at $54.90 (€49.90).The product has three, free downloadable apps. The first app, combined with the wooden letters, focuses on the alphabet and vocabulary, enabling kids to discover hundreds of words in their own language. Two further apps provide a platform for kids to absorb everything they need to know about letters, their shapes, the sounds they make and word formation, with a spelling test element to reinforce new learnings.

Marbotic last month raised €250,000, from the private investors: Hape Holding AG, the number one wooden toy manufacturer in the world, and businessman Arnaud Vinciguerra, who recently invested in start-up: Azendoo.

SOURCE Marbotic