Smart Online Introduces Mobile Application Development for 'The Rest of Us'

NEW YORK, Feb. 27, 2012 /PRNewswire/ -- Marketers, creative types and just about anyone can now take part in the mobile apps revolution with the introduction of SmartOn™ Mobile, an app development platform with a patent-pending solution to design, build and manage applications for Smartphones.  The platform will be introduced by Smart Online, Inc®, a provider of mobile software solutions, Tuesday, February 28, at a marketing conference being held here.  The company will also demonstrate the platform at a special reception the same evening in Manhattan.

(Logo:  http://photos.prnewswire.com/prnh/20120227/CL58960LOGO )

The solution empowers those with the ideas, to quickly and easily develop custom, native Apple and Android Smartphone and tablet apps themselves, without having to translate their ideas to external developers or be concerned about time and cost.  Internal IT departments can rest easy knowing that this patent pending SaaS-based platform's multi-tenant architecture and secure enterprise infrastructure offers them the ability to manage scalable role or user based access to their data. 

"Every organization, whether it is in the public, private or non-profit sector, must inform and engage with their customers via mobile," said Bob Dieterle, Smart Online's Senior Vice President and GM.  "However, they have to be able to deal with the rapid change that characterizes the mobile segment.  In today's world, information and in turn apps, tend to become irrelevant in very little time. The SmartOn platform's AppCycle™ is designed to let one deal with rapid change so they can develop and deploy a fresh version of any app quickly and affordably. 

"Our team applied decades of collective experience in mobile application development and deep insight into the marketing and sales challenges faced by operations of every size and type to create this technology that will impact mobile app development in much the same way that desktop publishing software revolutionized the creation and production of printed material."

Now 'The Rest of Us' Can Design, Build and Manage

Unlike others in the market that provide lowest common denominator HTML5 or template solutions, the SmartOn Mobile platform enables truly rich, creative, and custom native app development, so now everyone has a platform that will allow them to take control of their own mobile destiny.

The AppCanvas™ allows one to freely design the look and feel of the application while the library of AppBlocks adds innovative mobile device functionality to their design via simple drag-and-drop movements. In the second phase, the AppForge™, the AppBlocks are configured, built, and tested, and the app's functionality can be quickly previewed on a Smartphone, with changes being made back in the AppCanvas.  The app is then deployed to the different app stores.

The AppOffice™ is a powerful management center used to manage and update all published apps' content and functionality, simultaneously on both Apple and Android platforms. In addition the AppOffice is utilized to engage and communicate with users, and review app analytics.

Movement through the entire process of the SmartOn Mobile platform can be done in as little as minutes, affording, quite literally, a new paradigm in mobile app development.  It is the only enterprise-level custom development platform that allows for simultaneous creation of applications for Apple and Android devices without writing a single line of code. Further, the platform lets one create multiple apps rapidly, re-using functionality and content, for even greater time and cost-savings.

To sign-up for a mobile discovery session or a demo, please visit www.smartonline.com.

About Smart Online

Smart Online® is the leading provider of cutting edge mobile software solutions, and creates easy-to-use yet highly-effective mobile application development systems and solutions for all sizes and types of organizations.  The company's aim is to enable its customers to get to market quickly with applications that create conversations, provide services or effect transactions with their customers.  Our first of its kind technology enables customers to rapidly create, deploy, and manage innovative custom, native Smartphone apps using our patents pending SmartOn™ Mobile platform. Using a cost-effective and quick process our clients can develop multiple mobile applications that are deliverable across iPhone and Android platforms, and most importantly, no prior knowledge of software programming or related technical skills is needed. Our clients will also be able to leverage our robust set of enterprise applications and dynamic provisioning infrastructure to most effectively integrate different data sources, and securely manage all mobile solutions from a single cloud-based environment.

Smart Online (OTCBB: SOLN), with headquarters in Durham, NC, has been designing software since 1993, evolving from desktop to browser-based computing and now revolutionizing mobile with a new paradigm in application development, one that is "for the rest of us."

Smart Online, SmartOn, AppCycle, AppCanvas, AppForge, AppOffice and the Smart Online logo are registered trademarks or trademarks of Smart Online Inc. Other marks belong to their respective owners.

Warning Regarding Forward Looking Statements

Information set forth in this press release contains various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, or the Exchange Act and other laws. Forward-looking statements consist of, among other things, statements regarding Smart Online's expectation about the future effectiveness and capabilities of its products and their impact on the mobile industry. Words such as "expect," "anticipate," "project," "intend," "plan," "estimate," "revolution" variations of such words, and similar expressions also are intended to identify such forward-looking statements. These forward-looking statements are subject to risks, uncertainties, and assumptions that are difficult to predict. Therefore, actual results may differ materially and adversely from those expressed in any forward-looking statements. Readers are directed to risks and uncertainties identified under Part II, Item 1A, "Risk Factors," in the Company's Annual Report on Form 10-K for the year ended December 31, 2010 and its subsequent periodic reports filed with the Securities and Exchange Commission for factors that may cause actual results to be different than those expressed in these forward-looking statements. Except as required by law, Smart Online undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

SOURCE Smart Online