IRVINE, Calif., March 12, 2018 /PRNewswire/ -- SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—today announced the addition of Jenna Cason as Public Relations Specialist. Cason's extensive background in all facets of public relations, along with her ability to foster key industry relationships, will serve as an asset to the agency and the clients they serve.
Cason will add her extensive knowledge of media relations, boosting visibility, increasing credibility, and promoting thought leadership for clients interested in PR efforts. Cason began her career in sports relations, working for the National Football League, and later led public relations strategy for technology companies. Prior to joining SmartBug, Cason served as Managing Supervisor at FleishmanHillard, a public relations and digital marketing agency. At FleishmanHillard, Cason helped brands build robust media relations programs, thought leadership platforms, branding campaigns, internal communications programs, and crisis communications strategy. She managed clients in a variety of sectors, including energy and utilities, financial and professional services, healthcare, manufacturing and industrials, retail and technology.
"I am delighted to join SmartBug during this exciting time of expansion for the agency," says Cason. "Since SmartBug grew its offering to include public relations, clients have seen phenomenal results. I am excited to help the practice continue to grow and deliver big wins for our clients."
Cason's hire comes less than a year after the agency expanded its offering to include public relations for clients looking for additional exposure—reflecting the growth of the public relations side of the agency.
"Jenna's hire is a strategic addition to SmartBug's public relations practice, which has already received amazing traction," says CEO Ryan Malone. "The inception of our PR practice is a prime example of SmartBug meeting and exceeding the needs of our clients. Now, with the help of Jenna's expertise, we look forward to the continued growth of the PR practice as we work to increase the visibility of our clients."
Cason studied public relations at Brigham Young University in Provo, Utah.
About SmartBug Media For 10 years, SmartBug Media has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. SmartBug Media is one of a handful of HubSpot Diamond partners in the world and is the highest-rated agency in the history of the HubSpot ecosystem. SmartBug Media also boasts the highest ROI documented from any HubSpot partner: 3,558 percent and 14,500 percent ROI on a six-month and three-year campaign, respectively. SmartBug Media is also a certified Great Place to Work, Inc. 5000 company, and the winner of 36 MarCom Awards in 2017 and 32 AVA Digital Awards in 2018.