Smartphone, Apps and the Response of OEMs in China
NEW YORK, Aug. 30, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Smartphone, apps and the response of OEMs in China
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The threats and opportunities posed by smartphones are a hot topic for the automotive and navigation industries globally. The recent dramatic growth in application stores from smartphone vendors, OS software companies, network operators and third parties has led to a new "app? industry emerging. With China as the world's largest market for both mobile phones and new cars, it's no wonder that vehicle manufacturers active in this market need to develop strategies in response to this trend.
In this report, SBD provides market and strategy-focussed analysis of the app store market in China and its impact on both domestic and foreign vehicle manufacturers' telematics services.
This report enables you to:
- Develop a strategy for an in-car app solutions based on specific China market factors
- Identify the key players and technological issues affecting smartphone apps in China
- Understand the responses to apps emerging from vehicle manufacturers in China
- Learn what in-car app solutions are being developed by vehicle manufacturers for the Chinese market
Opportunity for vehicle manufacturers
SBD believes there is an opportunity in China for vehicle manufacturers to gain a competitive advantage by quickly developing apps-based solutions to provide navigation and telematics services. The flexible and quick-acting domestic Chinese vehicle manufacturers, such as SAIC and HawTai, are already taking this strategy to leap ahead of western brands that are weighed down by complex product quality assurance procedures and legacy systems such as embedded navigation systems and traditional call centre-based telematics.
Automotive apps available inside the car are beginning to enter the market in China and vehicle manufacturers planning apps have a number of decisions to make on which operating system, apps and business model to use. Vehicle manufacturers need to decide if they will integrate the smartphone with the vehicle or provide the apps through an embedded system.
Uniqueness of the Chinese market
Some of the unique characteristics of the Chinese market are encouraging the deployment of smartphone apps. These characteristics include the new and changing roads and POIs that encourage off-board smartphone navigation ahead of traditional OE embedded navigation systems, high consumer demand for connected navigation highlighted in SBD's consumer survey research in China, and consumers having their first experience of navigation through a smartphone.
Table of Contents
Table of Contents
1. Executive summary
1.1 Introduction
1.2 Summary of conclusions
2. The smartphone market in China
2.1 Strong growth
2.2 The handset market
2.3 New smartphones in China
2.4 Smartphones and Chinese consumers
3. The app store value chain in China
3.1 Introduction
3.2 App stores and operating systems
3.3 China Mobile - MM ovi Store (with Nokia)
3.3.1 Open Mobile System (OMS)
3.3.2 Involvement with network operators around the world
3.4 China Telecom - eStore
3.5 China Unicom - UniStore
3.5.1 Apple iPhone and Unicorn
3.6 Motorola - Shop4Apps / Zhi-Jian-Yuan
4. App sales, LBS and navigation
4.1 App sales in China
4.2 Business models for LBS
4.3 Smartphone navigation apps
4.3.1 AutoNavi Mobile Navigator
4.3.2 Baidu Maps
4.3.3 Careland Navigation
4.3.4 Mapabc Minimap
4.3.5 Nokia OVi Maps
4.3.6 Papago!
4.3.7 TeleNav
4.3.8 Zorro GPS
4.4 Summary
5. The response from vehicle manufacturers
5.1 Introduction
5.2 Smartphone integration
5.2.1 Ford Sync
5.3 Embedded apps
5.3.1 SAIC Roewe InkaNet
5.3.2 HawTai IVI
5.4 Apps outside the car
5.4.1 Shanghai GM Onstar
5.5 Chinese market response
5.5.1 Opportunity for Chinese vehicle manufacturers
LIST OF FIGURES
Fig. 1 Network operator app store eco-systems
Fig. 2 Factors promoting in-car apps in China
Fig. 3 Annual smartphone sales in China
Fig. 4 Penetration of smartphones (by total phones in use)
Fig. 5 Smartphone marketshare in China
Fig. 6 Network operator market share in China
Fig. 7 App value chain for mobile operators in China
Fig. 8 Number of apps available from China Mobile MM and Apple iPhone app store
Fig. 9 Forecast app sales in China
Fig. 10 Spending on location -based services
Fig. 11 Evolution of business models for smartphone LBS apps in China
Fig 12 AutoNavi Mobile Navigator screenshots
Fig. 13 Baidu Maps screenshots
Fig. 14 Careland Navigation screenshots
Fig. 15 Mapabc Minimap screenshots
Fig. 16 User levels for Minimap services
Fig. 17 Nokia Ovi Maps China screenshots
Fig. 18 Papgo! Screenshots
Fig. 19 Solutions and challenges for automotive apps
Fig. 20 SAIC InkaNet applications
Fig. 21 Roewe 350 Android InkaNet screenshots
To order this report:
Phones and PDA Industry: Smartphone, apps and the response of OEMs in China
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Nicolas Bombourg
Reportlinker
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