SmartThingz Declares War on the Muffin Top with TUMMYBAND, the World's First Shapewear for Jeans

NEW YORK, Jan. 9, 2013 /PRNewswire/ -- TUMMYBAND™ is the first shapewear specifically designed to help women look and feel fabulous in their jeans -- and put an end to muffin top!

(Photo:  http://photos.prnewswire.com/prnh/20130109/PH39434-a )

(Photo:  http://photos.prnewswire.com/prnh/20130109/PH39434-b )

Jen Muroff, co-owner at SmartThingz spent the past two years bringing TUMMYBAND™ prototypes to her fellow moms at the downtown NYC elementary school her twin daughters attend to get feedback on just the right fit and blend of materials to create TUMMYBAND™ Shapewear.

"I wanted to provide a solution to the issues that many women, like me, have with their jeans. I knew the right shapewear could help and wasn't available," said Muroff. "It had to be comfortable and flexible enough to wear all day, but still effectively smooth over any muffin top issues, and not roll up or down when you move around."

TUMMYBAND™ looks like a cute tank top under your shirt and strategically covers your tush when you lean over. "The reaction from the moms at school and everyone else who has tried it has been amazing," said Muroff. "They love that they now feel free to sit and play on the floor with their children and friends without feeling self-conscious. TUMMYBAND™ enables them to wear the latest trends on top and bottom and provides complete and comfortable coverage. It also provides a smoother line when wearing more form fitting shirts."

In addition to being extremely comfy, TUMMYBAND™ also helps increase your core circulation by keeping you warm without the bulk of layering. TUMMYBAND™ protects your midsection against exposure to cold drafts and provides relief from lower back pain and cramps. Similar body warmers called Haramaki belly bands have been worn for centuries in Japan to promote health and warmth.

TUMMYBAND™ is available in black, white and pale pink at www.smartthingz.com/tummyband and Amazon.

About SmartThingz

SmartThingz is a New York City company that develops innovative health and fitness products. SmartThingz also developed SmartToes Toe Stretchers which were recently featured in the Shape Magazine article "Cool Cure For Foot Pain" and is a top seller on Amazon.

Contact Info:

Kristin Green
SmartThingz Marketing Director
646 915 5674
[email protected]

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SOURCE SmartThingz