SmartyPants Vitamins Announces New Gummies for GrownUps(TM)

Sep 22, 2011, 09:00 ET from SmartyPants

VENICE, Calif., Sept. 22, 2011 /PRNewswire/ -- Next time you reach for your multivitamin and cringe at the thought of choking down another horse-pill, you may want to consider SmartyPants Gummies for GrownUps.

"We originally created our Children's All-in-One Gummy Multivitamins because we weren't happy with the mass-market children vitamin options," says Gordon Gould, a parent and one of the co-founders of SmartyPants.  "We didn't want to put artificial colors, dyes, or synthetic or genetically modified sweeteners in our children's bodies and if we wanted to buy only high quality supplements, filling in all the gaps in their diets became outrageously expensive. When we couldn't find the answer to our problem, we decided to make one ourselves."

Adds Courtney Nichols, a co-founder and Gould's co-CEO and co-(step)parent, "We saw a lack of information out there about where ingredients came from and realized that every element in a vitamin matters-their source as much as their quantity. We committed early on to provide transparency to our customers; to let them know where our nutrients came from and to always choose quality over profit."

The result?  "We received a more positive response from parents than we could have ever imagined," continues Gould.  "In fact, after we introduced our Children's All-in-One Gummies, parents immediately started asking us if they could also take SmartyPants; and so SmartyPants Gummies for GrownUps was born."

With the same basic ingredients but in a dose appropriate to adults, one serving  provides 100% or greater of seven crucial vitamins, an excellent source of Vitamin D and an eco-friendly source of DHA and EPA Omega 3's, all in one delicious serving. Despite the renowned taste of SmartyPants, they contain no high fructose corn syrup or artificial sweeteners, opting for only organic cane sugar and organic tapioca to give them their yummy taste.

One serving of SmartyPants Gummies for GrownUps provides eco-friendly Omega-3s, derived exclusively from sustainably-harvested anchovies and sardines.  Small fish are a more eco-friendly choice avoiding further depletion of tuna populations frequently used by other vitamin makers.

"Our Gummies are not meant to replace a healthy diet," adds Nichols, "but SmartyPants can fill in the gaps when you or your children aren't always able to eat a perfect meal."

SmartyPants Gummies are currently available online at  Beginning October 1st, they can also be purchased at,,, Target, Walgreens and CVS.

SOURCE SmartyPants