Smashburger Gives Its Signature Smash the New York Deli Treatment with New Pastrami Lineup

Premium pastrami offerings, indulgent seasonal limited-time sweet treats, and a new Grilled Chicken Core Menu enhancement, deliver an elevated guest experience

DENVER, Sept. 30, 2026 /PRNewswire/ -- Smashburger, the fast-casual restaurant company known for bold, smashed-to-order burgers, today announced the exciting launch of its newest limited-time menu lineup. Inspired by the iconic flavors and traditions of New York delis, The New York Pastrami Smash and New York Pastrami Big Dog give Smashburger guests nationwide a taste of the big apple this fall. The limited-time menu also features two rotating, seasonal Häagen-Dazs® hand-spun shakes that deliver a mix of comfort and indulgence designed to drive guest excitement during the fall season. Beyond the limited-time lineup, the refreshed Deluxe Grilled Chicken Sandwich and new Grilled Chicken Avocado Club continue to offer guests fresh, quality products at an affordable price.

"At Smashburger, we're constantly looking for ways to deliver flavors that are both familiar and unexpected," said Jim Sullivan, CEO of Smashburger. "This lineup taps into the timeless appeal of New York deli classics while staying true to what we do best, premium ingredients – including Certified Angus Beef - handcrafted preparation and incredible taste. As we continue to focus on operational excellence across our restaurants, we're intentionally developing the menu with innovations that create excitement for guests while supporting consistent execution for our operators."

Available for a limited time at participating locations nationwide, Smashburger's newest offerings include:

• New York Pastrami Smash: Certified Angus Beef, stacked with smoked black pastrami, melty Swiss cheese, freshly-grilled onions, dill pickles, mustard, and mayo on a butter-toasted Parker House roll.
• New York Pastrami Big Dog: 100% angus beef ¼ lb. hot dog, smoked black pastrami, melty Swiss cheese, freshly-grilled onions, dill pickles, and mustard on a toasted Big Dog roll.
• Pumpkin Spice Shake: Hand-spun milkshake with Häagen Dazs® ice cream, fall-spiced pumpkin, and sweet cream.
• Apple Pie Shake: Hand-spun milkshake with Häagen Dazs® ice cream, cinnamon-spiced apples, nutmeg, allspice, and vanilla.

Guests can also enjoy everyday enhancements to the core menu, featuring two refreshed grilled chicken sandwiches that bring the Smashburger craft, quality and great taste to premium, high-protein options, including:

• Grilled Chicken Avocado Club: All-natural, seasoned, marinated chicken filet, American cheese, layers of applewood-smoked bacon, fresh-sliced avocado, lettuce, tomato, and ranch dressing on a butter-toasted bun.
• Deluxe Grilled Chicken Sandwich: All-natural, seasoned, marinated chicken filet, lettuce, tomato, and mayo on a butter-toasted bun.

"Guests come to Smashburger for the kind of burger they can't find just anywhere—stacked with craveable ingredients, crafted with an obsession for quality and all at a price within reach," said Kate Savelli, Chief Marketing Officer of Smashburger. "The New York Pastrami Smash does just that—it takes an iconic deli ingredient and piles it onto our signature smashed-to-order Certified Angus Beef for a uniquely Smashburger experience. The New York Pastrami Big Dog, seasonal shakes and our enhanced, core Grilled Chicken sandwiches bring even more variety to guests while reinforcing our commitment to craveability and culinary innovation."

The launch reflects Smashburger's continued focus on disciplined menu innovation, balancing guest demand for new flavors with a streamlined approach that supports restaurant execution. By introducing highly differentiated offerings built around recognizable ingredients and proven flavor profiles, Smashburger continues to strengthen its position as a destination for premium burgers, bold culinary creativity and exceptional value.

The new limited-time offerings are available October 6^th at participating Smashburger locations nationwide. For more information, visit www.smashburger.com.

About Smashburger
Smashburger® is a leading fast-casual better burger restaurant known for its Certified Angus Beef® burgers, which are smashed on the grill to lock in flavor and create a signature sear. In addition to burgers, the menu includes all-Angus hot dogs, Crispy Chicken Sandwiches, Deluxe Chicken Smash®, hand-spun shakes, and sides such as SmashFries® and Smash Tots®. Founded in 2007 and based in Denver, Colorado, Smashburger is a wholly owned subsidiary of Jollibee Foods Corporation, with 178 locations, including 112 corporate-owned locations and 66 franchised locations.

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