SMB Market Penetration for all Couriers Equalizing the Playing Field

Oct 26, 2010, 07:00 ET from allows local and regional delivery services to compete with large, national delivery services.

TORONTO, Oct. 26 /PRNewswire/ - On an average day, the shipping rate comparison website serves its visitors over 5,200 unique shipping rates and services based on visitor-selected origin and destination zip codes. The magnitude of rates provided is increasing dramatically each day. In doing so, ShipGooder not only provides valuable information for delivery costs from major enterprises such as UPS, FedEx and the U.S. Postal Service, it also provides local delivery companies an equal playing field on which to compete.

As the market leader for shipping rate searches for the U.S. and Canada, has continually provided leading-edge services for its multi-platform customer audience, including a national directory of delivery service companies, web-based shipping calculators, and a new audit tool that allows customers to calculate savings from established shipping costs by using alternative carriers.

"ShipGooder attracts small and medium size [SMB] customers that all courier companies are looking to provide services for," said Nancy Chafee, VP of Marketing for ShipGooder, Inc. "Our courier subscribers can compare the costs and effectiveness of traditional advertising and online advertising, and ShipGooder's cost-benefits are simply unmatched," she added.

"ShipGooder provides a direct channel to new SMB customers," added Franc Vodopivec, President of ShipGooder. "Our visitors are seeking options to reduce costs as well as improve service, and ShipGooder provides a simple, seamless, and powerful solution. Click for click, we are delivering the customers that other programs simply do not have the vertical focus to provide," he added.

About ShipGooder, Inc.

Toronto-based ShipGooder, Inc. was founded in October 2006 and developed a multi-carrier rate engine that allows users to quickly compare services from national, regional and local couriers in the U.S. and Canada. provides an easy, fast rate engine to obtain the best shipping rates.