SMI December 2013 Media Market Highlights

"SMI's total market spend indicates +14% growth year over year in December 2013 and +8% in the full 2013"

Jan 22, 2014, 14:54 ET from Standard Media Index

NEW YORK, Jan. 22, 2014 /PRNewswire/ --

Standard Media Index (SMI) Ad Spend Report
There is now a source for Actual Ad Spend Data. Not estimates, not conjecture...Actual Data. Want to know what channels are leading the way in the Cable TV Sector? SMI data can tell you. Interested in knowing if the decline in Automotive spend has hit ESPN? SMI has the answers. SMI pools aggregated Ad Spend data from agency groups including Vivaki, IPG Mediabrands, Aegis Media and Havas Media. SMI's proprietary methodology captures approximately 60 percent of total agency spend, offering timely, unparalleled visibility into global macro and micro market dynamics. 

(Logo: )

CAVEAT: With approximately 60 percent of total agency spend, SMI data does not capture 100 percent of US Ad Spend. However, it does provide strong directional data for measuring market trends, enabling clients to more quickly and accurately analyze their businesses and react to those changes.

  • SMI's Digital ad revenue saw +19% YOY growth for 2013 and an impressive +34% for December over 2012.  Digital's strong growth overshadowed that of Television, which had +4% YOY growth for 2013, and +9% gains for December over last year. 
  • In the SMI pool, Cable TV stole ad revenue share from Broadcast TV for the full 2013 over last year in the following SMI product categories:
    • Alcoholic Beverages (+8% cable growth; -4.8% broadcast decline)
    • Automotive (+6.8% cable growth, -8% broadcast decline)
    • Toys & Video Games (+11.3% cable growth, -5.6% broadcast decline)
  • The SMI Product Categories that showed the most growth in Digital for the month of December were Health & Medical (+57%), Toys & Video Games (+53.4%), and Pharmaceuticals (+94%). 
    • The digital assets of the top Broadcast Networks also showed growth in these categories. enjoyed triple-digit growth in all three mentioned above. 
  • In Newspaper ad spend, all top 5 titles posted growth over December 2012, despite the total Newspaper market declining -12% for the month over last year.  USA Today led the Newspaper ad growth with +69% over last December.
  • Magazine ad spend grew +8% for the full 2013.  Of the top 20 Magazine titles, 17 showed positive growth for 2013, led by Time Magazine with +40% over 2012.

SMI Television Market

Broadcast TV:

  • Broadcast television revenues grew +7% for December YOY, and +1% for the full 2013 over last year.
  • Three of the top 4 major Broadcast networks showed growth for December, with NBC showing the most growth over 2012, with +9%.  NBC's growth for December was driven by triple-digit increases in ad spend in the Health & Medical and Toys & Video Games SMI Product Categories.

Cable TV:

  • Cable television posted a strong +16% growth in December over 2012, and +8% YOY growth for the full 2013. 
  • Sixteen of the top 20 Cable networks posted growth in December over 2012.  Highlights from December 2013 among the top Cable Networks include YOY growth for A&E Networks (+44%), Discovery Channel (+46%), and AMC (+44%).  All three networks showed strong growth in the Automotive, Pharmaceuticals, and Toys & Video Games SMI Product Categories for the month. 

SMI Digital Market 

  • SMI's digital ad type classification indicates that Video and Mobile drove Total Digital growth in December with +45% and +69% respectively.
  • Among the top 50 SMI Digital vendors, Rocket Fuel showed the most YOY growth for 2013, with +106.5%.  Twitter showed the second highest growth in this group, with +87.4% over 2012.

SMI Print Market

  • The Wall Street Journal, which holds 17.5% share of the SMI Newspaper market for the full 2013 year, showed +39% YOY growth over 2012.  While impressive, this growth was bested by the YOY growth of USA Today (+54%) and The Washington Post (+44%).
  • For the month of December, Time Magazine showed the most YOY growth among the top 20 titles, with +71%.  Glamour, O, and ESPN Magazine all tied with +33% growth over December of last year.

SMI Radio Market

  • Radio saw decline for December 2013 (-13% YOY), yet grew slightly in 2013 with +1% for the full year.  ESPN, Inc. drove Radio's growth, with +88% for 2013.  All other top Radio owners showed decline for both December and the full year over 2012. 

About SMI's Ad Spend Data
SMI's data enables Media Owners to track their growth and share against a sizable aggregated benchmark. SMI's proprietary methodology captures approximately 55 percent of total agency spend, offering timely, unparalleled visibility of global macro and micro market dynamics. SMI data is aggregated spend from agency groups including Vivaki, IPG Mediabrands, Aegis Media and Havas Media. 

The SMI data access enables better and faster analytics to feed strategy, negotiations and fuel growth.

SMI Terms of Use
SMI growth figures are not a direct indication of a company's quarterly financial earnings and should not be identified as so without SMI's approval.

Purpose of the Report
This report and any data provided in connection with it is provided by SMI Media Inc (SMI) and is created from data and information from a variety of third party sources.  It contains analysis of the data by SMI and SMI's commentary (Report).  The Report is intended to assist buyers of media and media owners in the conduct of their businesses.  The Report is solely for use by media buyers authorized under a media buyer agreement with SMI and persons or entities that subscribe to the Report (User) strictly in accordance with, as the case may be, the terms of its media buyer agreement or, for other recipients, the customer terms set out in its subscriber agreement with SMI and subject to the terms and disclaimers below.  Where this report is provided to a recipient in the absence of any commercial agreement with SMI all restrictions on use, warranties and limitations of liability apply.  If the User does not agree to these terms and disclaimers, the User should not use the Report. 

Restrictions on use
The Report is made available only for use in the United States for the User's own internal business purposes or as otherwise expressly approved in writing by SMI. 

Except where a media buyer is specifically permitted under the terms of its media buyer agreement with SMI, or where another recipient of the Report is specifically permitted under its subscriber agreement with SMI, the User acknowledges and agrees that it must not (and must not allow or authorize any third party to) use, copy, store, save, transmit, reproduce, distribute, disclose, display, sell, publish, broadcast or circulate the Report or any information, material or underlying data contained in the Report to any third party.  The Report should not be regarded as providing financial product advice, does not constitute any recommendation and is not intended to influence any decision in relation to securities.  Information, data, analysis, commentary, opinion or research contained in the Report may be price sensitive and should not be disclosed or used in connection with the acquisition or disposal of securities.

Limitation of liability and warranties
The Report may contain errors or omissions and is provided on an 'as is' basis.  As the data and information obtained from third parties, SMI does not warrant, guarantee, or make any representation regarding the use or the results of the use of the Report including, but not limited to, the correctness, accuracy, reliability, or currency of the Report.    The Report does not contain all advertising and media buying expenditure in the United States.  SMI does not warrant, guarantee or make any representation regarding the completeness of advertising expenditure referred to in the Report.  Except for liability that cannot by law be excluded, SMI accepts no responsibility for and will not be liable, whether in contract, tort (including negligence) or otherwise, for any loss, liability, cost or expense including any indirect or consequential expenses, losses, damages or costs, loss of profit and lost revenue arising directly or indirectly as a result of the use of or reliance on the Report.  To the maximum extent permitted by law, SMI's total liability to the User for all losses, damages and causes of action (in contract, tort, negligence or otherwise) will be limited in aggregate to, in the case of other recipients, an amount equal to the fees paid by the recipient for the Report in the calendar year in which the liability arose. 

Intellectual property rights
SMI reserves all rights.  SMI warrants that, to the best of its knowledge as at the date of publication, the Report does not infringe the intellectual property rights of any third party.  Copyright in the Report is owned by SMI

Data Source: SMI Dataminer – December 2013 (January Cube)

PRESS CONTACT: Leili-Jones, Jessee, SMI Media, Inc.,


SOURCE Standard Media Index