SMIRNOFF Cracks Open Summer With New Flavor, SMIRNOFF Coconut

NORWALK, Conn., July 20, 2011 /PRNewswire/ -- Crack open summer with SMIRNOFF®, the world's #1 vodka, as they add a new, award-winning flavor to the SMIRNOFF Flavors line - SMIRNOFF Coconut Flavored Vodka.  Using natural ingredients, Smirnoff Coconut Flavored Vodka packs a tropical zest that transports you to a vacation-state-of-mind with every refreshing tasting sip.

Made from the world's best selling vodka, SMIRNOFF No. 21™, SMIRNOFF Coconut Flavored Vodka proudly joins SMIRNOFF's robust line of flavored vodkas.  Winner of a Silver Medal at the 2011 San Francisco World Spirits Competition, SMIRNOFF Coconut Flavored Vodka delivers a smooth and creamy coconut flavor with the aroma of sweet toasted coconut that perfectly complements SMIRNOFF Vodka, triple distilled and ten times filtered.

"Coconut has taken the beverage category by storm, becoming a popular flavor that consumers are calling for," said David Tapscott, Brand Director, SMIRNOFF Vodka. "As the world's most awarded and best selling premium vodka, SMIRNOFF looks to deliver the best value with every liquid that joins our flavors line.  SMIRNOFF Coconut follows suit, using natural ingredients that make for an authentic coconut taste."

SMIRNOFF Coconut Flavored Vodka adds excitement to any array of cocktail recipes.  For a truly tropical libation, mix SMIRNOFF Coconut Flavored Vodka with pineapple juice.  

SMIRNOFF Coconut Flavored Vodka is available nationwide at local retailers and the suggested retail price is $12.99 per 750mL bottle (prices may vary per market).

When choosing to enjoy any SMIRNOFF product, SMIRNOFF reminds you to please do so responsibly.

About SMIRNOFF

SMIRNOFF, the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia, and the brand was revived in the United States in 1934.  In a January 2005 New York Times blind taste test of 21 world-class vodkas, SMIRNOFF was named its "hands-down favorite." SMIRNOFF has always been known for quality vodka and is enjoyed responsibly in 130 countries around the world.  For more information, log on to www.SMIRNOFF.com.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE).  For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere, responsibly.

SOURCE SMIRNOFF