Smirnoff Wants to Help Fans Pregame Anything--Starting With Over-the-Top $12.99 Drops

The Official Partner of the Pregame teams up with Kayla Nicole to make wildly unexpected items available for the suggested price of a bottle of Smirnoff No. 21

NEW YORK, Oct. 13, 2026 /PRNewswire/ -- The pregame finally has an official partner: Smirnoff. The longtime staple of getting the party started is claiming its title as the Official Partner of the Pregame. Starting this Thursday, October 15, with a series of over-the-top drops created with Kayla Nicole, the World's No. 1 Vodka is giving fans 21+ the chance to score a massive inflatable bar, vintage photo booth, cocktail-serving armchair and more, each for just $12.99* — the suggested retail price of a 750mL bottle of Smirnoff No. 21 Vodka.

Because the best upgrades are often the hardest to justify buying for yourself, Smirnoff's exclusive drops will give fans the chance to score their ultimate pregame wish-list. To help curate the collection, Kayla Nicole, host of the aptly named podcast The Pre-Game with Kayla Nicole, is sharing the must-have items that would make the cut at her own pregame.

"Anyone who knows me knows I'm all about the pregame — half the time, it ends up being even more fun than the main event," said Nicole. "So when Smirnoff asked me which upgrades could take a pregame over the top, I jumped at the chance."

Beyond the drops, Kayla will bring her pregame expertise to her podcast and her social channels, where she'll share her go-to rituals, tips and must-have items for getting the function started.

In addition to dropping some of the most next-level pregame upgrades, Smirnoff is popping up at major football matchups across the country with live DJ sets, delicious vodka and plenty of pre-kickoff energy to get game day started.

"The pregame is where the party comes to life—where friends come together, the energy builds and the stories begin before you've even left the house. As the Original Party Spirit, Smirnoff has always been about bringing people together and getting the good times going," said Hannah Todd, Director of Smirnoff Vodka. "From unexpected drops with Kayla Nicole to game-day experiences across the country, we're bringing that spirit to life in new ways and making Smirnoff the go-to for the pregame—whatever you're getting ready for."

Smirnoff No. 21 Vodka is available at retailers nationwide in 1.75L, 1L, 750mL, 375mL, 200mL and 50mL bottles and has a 40% ABV with the suggested retail price of $12.99 for a 750mL bottle (price varies by size).

Fans 21+ can head to shop.smirnoff.com for a chance to score the ultimate pregame upgrades., with new drops launching every Thursday morning on October 15, 22 and 29.And if you can't get enough of all things Smirnoff, head to the newly launched merch site shop.smirnoff.com to snag the must-have items of the season. Follow @SmirnoffUSA on Instagram for the latest drops, surprises and more ways to level up your pregame.

However you pregame, please drink responsibly.

*Based on the suggested retail price of a 750mL bottle of Smirnoff No. 21 Vodka

FINAL SALE – NO RETURNS OR EXCHANGES
All purchases of this item are final sale. Returns, refunds, and exchanges are not permitted, except where merchandise arrives damaged, defective, or incorrect, or where otherwise required by applicable law.
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About Smirnoff

Smirnoff has been shaping drinking culture since 1864, consistently evolving to meet the moment and the tastes of each new generation. From helping popularize the Mule and redefining the vodka martini to launching Smirnoff Ice in 1999—a product that helped define the flavored malt beverage category—Smirnoff has long been at the forefront of innovation and cultural relevance.

Rooted in inclusivity and a commitment to bringing people together, Smirnoff champions diversity and celebrates the spirit of connection. With a focus on ever-changing consumer preferences, the brand continues to create options that invite everyone 21+ to be part of the occasion.

Today, the Smirnoff portfolio spans a wide range of offerings across vodka and flavored malt beverages. From core staples like Smirnoff No. 21 Vodka and Smirnoff Ice to fan-favorite innovations such as Smirnoff Ice Smash, Shorties, and zero sugar options, the brand balances quality, accessibility, and flavor—always with the goal of making the party more memorable.

About Diageo  

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, JεB and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.
Crafting iconic drinks chosen for life's moments.

Celebrating life, every day, everywhere.

MEDIA CONTACTS:
Nicole Anastasi
DIAGEO
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TAYLOR
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SOURCE Smirnoff