SMIRNOFF Does it Again With Master of the Mix Season 2

NORWALK, Conn., May 10, 2011 /PRNewswire/ -- SMIRNOFF®, the world's best-selling vodka, is kicking off round two of the successful reality television show, Master of the Mix.  This time, deejays in six select cities will get the chance to audition for their place in music history. Returning for Season 2, Grammy awarded producer/DJ, Just Blaze, and world famous DJ, Kid Capri are turning up the competition as they search the nation for the next Master of the Mix.  

"SMIRNOFF's first endeavor into reality television was extremely rewarding, so coming back for Season 2 of Master of the Mix was a no brainer," said David Tapscott, Brand Director, SMIRNOFF. "SMIRNOFF is always looking to elevate the night while drinking responsibly and working with deejays who share that same passion is a natural fit for our brand."

Smirnoff will take it to the streets in six cities across the nation, holding open casting calls for the cast for Season 2 and giving deejays who think they have what it takes the chance to prove their skills.  Auditions will begin Thursday, May 19 – Saturday, May 21 in Los Angeles, CA and continue in Houston, TX on May 25 – 27; Miami, FL on May 28 – May 30; Atlanta, GA on May 30 – June 1; New York, NY on June 1 – 3; and Detroit, MI on June 4 – 6.  For more information on how to audition, visit www.masterofthemix.com and click the auditions tab.

The top deejays will board the tour bus and while traveling through seven cities be judged on their technical ability, track selection, originality, and crowd response.  The ultimate DJ will be named the Master of the Mix and receive $250,000 in cash and prizes. Kid Capri, who deejayed for Russell Simmons' Def Comedy Jam and has produced sessions for Heavy D, Boogie Down Productions, and Quincy Jones, will anchor the judging booth, while the hottest musicians and notable veterans will make guest appearances throughout the season.

The show will air in the fall on BET, the nation's leading provider of and premier brand for quality entertainment, music and news television programming for the African-American audience. Check your local listings for further details.

For additional information, please visit www.masterofthemix.com.  And while mixing it up, always remember to enjoy SMIRNOFF responsibly.

About SMIRNOFF

SMIRNOFF, the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia, and the brand was revived in the United States in 1934.  In a January 2005 New York Times blind taste test of 21 world-class vodkas, SMIRNOFF was named its "hands-down favorite." SMIRNOFF has always been known for quality vodka and is enjoyed responsibly in 130 countries around the world.  For more information, log on to www.SMIRNOFF.com.  

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

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SOURCE SMIRNOFF