Smirnoff Sound Collective™ launches LEAP documentary

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Oct 03, 2016, 03:12 ET

Featuring world-renowned Canadian DJs
Zeds Dead on their rise from Toronto's underground scene
to becoming staples of the electronic music industry.

TORONTO, Oct. 3, 2016 /PRNewswire/ - The makers of SMIRNOFF™ Vodka announced today that Smirnoff Sound Collective™, the brand's international music platform committed to becoming the biggest contributor to the inclusive electronic music culture, have partnered with Toronto Artists - Zeds Dead on a new documentary titled, "LEAP" which will be released on October 3rd, 2016.

Dylan Mamid (aka DC) and Zachary Rapp-Rovan (aka Hooks) formed Zeds Dead in 2009. LEAP chronicles the ambitious rise of Zeds Dead from their early Toronto beginnings in the electronic music scene, to becoming a respected staple of the international touring circuit. "When you talk about a group like Zeds Dead, you hear the bass lines, you hear the drum and bass and the breakbeats that exploded here in the 90's, the huge ragga influence, UK funky and the whole UK bounce stuff, you hear… Toronto" explains author and nightlife historian Denise Benson in LEAP.

The latest musical contributors who are bringing Toronto's legacy to the global stage, Zeds Dead are also celebrating their recent launch of their newest entrepreneurial platform - their own music label, Deadbeats - and the upcoming release of their new album Northern Lights on October 14, 2016. Featuring collaborations with Diplo, Rivers Cuomo, Twin Shadow, Pusha T and fellow Canadian singer Martina Sorbara (Dragonette), the new album shows off the depth of their success.

"Toronto's music scene is no longer our best kept secret. The Smirnoff Sound Collective™ has been committed to collaborating and supporting the inspiring work of Zeds Dead since early 2014. We're thrilled that we can continue to support Dylan and Zack on this exciting next phase of their growing career." said Amber Zwolak, Brand Manager, SMIRNOFF Canada.

"Supporting the long-term goals and passions of unparalleled talents like Zeds Dead, is the vision behind the Smirnoff Sound Collective™. The release of the film – LEAP - is a continuation of our global goal to become the biggest contributor to electronic music culture. We believe this type of collaborative brand support is an important step in our continued commitment toward telling the diverse stories of artists like Zeds Dead." said Justin Medcraft, SMIRNOFF Global Senior Brand Manager.

Launched in 2014, Smirnoff Sound Collective™ brought their initiative to North America in March 2016 in Miami by transforming a South Beach Hotel and filling it with world famous line-up of exceptional electronic DJ's including Zeds Dead, Gorgon City, What So Not, MK, Claptone, Tokimonsta and many others. Smirnoff Sound Collective™ celebrated International Womens' Day by launching a documentary called "Tribes: Discwoman" which highlighted female DJ's worldwide. In June, they live-streamed and hosted a same-sex couple's wedding during Insomniac's EDC Las Vegas weekend, further promoting the inclusiveness of the electronic music genre.

For more information, check out our Smirnoff Sound Collective™ social media channels including Twitter, Instagram, Facebook and YouTube.

Smirnoff Sound Collective™ wants to remind music fans that whether you're mixing music or cocktails, to be sure and do so responsibly.

About Smirnoff Sound Collective™
The Smirnoff Sound Collective™ is SMIRNOFF™ brand's international music platform that aims to become the biggest contributor to the inclusive electronic music culture. The Smirnoff Sound Collective™ will achieve this through the development of short-form and long-form content pieces that share inclusive stories told through music, artist collaborations and by hosting unique experiences that bring artists and fans together. The Smirnoff Sound Collective™ is also a sponsor of Mixmag Labs across the world in cities including New York, Los Angeles and Sydney.

About SMIRNOFF
The SMIRNOFF brand that boasts the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

SOURCE Smirnoff Sound Collective