SMIRNOFF™ Spreads Love By Hosting One of EDC Las Vegas' First Ever Same-Sex Weddings

SMIRNOFF™ Supports the LGBTQ Community by Live Streaming the Celebration

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Jun 20, 2016, 05:34 ET

NORWALK, Conn., June 20, 2016 /PRNewswire/ -- This past weekend, in the midst of all the dancing, singing and celebrating at Insomniac's EDC Las Vegas, many festivalgoers expressed their love for and commitment to one another by uniting in marriage. While all weddings were special, some made EDC Las Vegas history, as this year marked the first time federally recognized same-sex marriages took place at the Las Vegas festival.

SMIRNOFF, a long-standing supporter of inclusivity and acceptance for all, hosted a beautiful ceremony for two grooms named Chris and Skye, where the couple legally exchanged vows. The union is one of EDC Las Vegas' first same-sex weddings since the Federal ruling on marriage equality last year.

SMIRNOFF extended a virtual invitation to everyone, no matter their location, to join the celebration of love by sponsoring a live broadcast of the ceremony and reception on Facebook Live, marking the first live stream of a legal, same-sex marriage at EDC Las Vegas. SMIRNOFF believes that good times are even better when everyone is included, and this good time was no different.

Following the ceremony, the newlywed couple and their wedding party were all welcomed into the SMIRNOFF House for a celebratory reception that included live performances, wedding toasts, and a dance party. The SMIRNOFF House—an open house on the festival grounds where everyone age 21+ is invited to have fun together—made its U.S. debut at EDC Las Vegas this past weekend.

"SMIRNOFF is committed to standing beside members of the LGBTQ community, and we are honored to be a part of this history-making celebration," said Jamie Young, SMIRNOFF™ Brand Manager. "SMIRNOFF encourages everyone to embrace inclusivity and join us in our mission to unite all people by spreading love—a mission that's always important but especially critical in times like this."

For more than 150 years, the SMIRNOFF™ brand has been dedicated to providing quality vodka to the masses. SMIRNOFF™ stands for inclusivity and equality for everyone and supports unifying all people under one flag of love, even in the face of hatred and tragedy.

No matter how you choose to celebrate your pride or show your support for the LGBTQ community, always remember to drink responsibly.

About SMIRNOFF
The SMIRNOFF brand, the world's number-one selling premium spirit and the top-selling vodka by volume, in the United States, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

MEDIA CONTACTS:

Jim Sias
Diageo
[email protected]
646-223-2305

Carla Clunis
Taylor
[email protected]
212-714-5772

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SOURCE SMIRNOFF