ALISO VIEJO, Calif., Oct. 22, 2015 /PRNewswire/ -- Today's smartphone-armed, always-connected consumer is the prime target for B2C marketers today. While billions are being spent on mobile advertising and beacon technology to track consumers wherever they go, the risk of alienating customers with mobile spam is materializing at a rapid pace. Walking a very thin line, marketers must learn to facilitate valuable, convenient engagement via smartphones that approaches mobile not as just a channel, but as a relationship.
Presenting at RetailLoco (October 22-23), Sunil Marolia, Vice President of Product Management at Smith Micro Software, Inc. (NASDAQ: SMSI), will discuss the challenges of mobile marketing today and describe innovative technologies that can be used to identify ideal opportunities to engage in real time, while making mobile interactions more relevant and valuable to consumers.
"The secret to effective mobile engagement lies in harnessing the untapped power of smartphones to understand consumer context and intent. This requires marketers to change their view of mobile as merely a channel and approach it as a relationship," said Sunil Marolia, Vice President, Product Management, Smith Micro. "By combining a variety of sensors, analytics, and embedded software on today's smartphones with purchase history and other customer data, businesses can create highly personalized campaigns to engage consumers with the right information or service, at the right time, building high value, long term relationships."
What: The Mobile Relationship: Much More than a Channel
Where: East Bank Club, Chicago, IL
When: October 23, 2015 9:15-9:45am CT
Who: Sunil Marolia, Vice President, Product Management, Smith Micro
Supplementing Marolia's RetailLoco presentation, Smith Micro will host a webinar taking a deeper dive into the value of mobile intelligence in enhancing loyalty apps. To register for the webinar, How Smarter Mobile Apps Can Enhance Customer Relationships, please click here.
Smith Micro's latest mobile marketing platform, NetWise Captivate, allows marketers and wireless service providers to create more personalized brand experiences for their customers using smartphones. To learn more about NetWise Captivate, please click here.
About Smith Micro Software, Inc.:
Smith Micro provides software to simplify and enhance the mobile experience. As the leader in wireless connectivity, our applications ensure the best Quality of Experience for mobile users while optimizing networks for service providers and enterprises. Using our intelligent policy-on-device platform, along with premium voice, video and content monetization services, we create new opportunities to engage consumers and capitalize on the growth of connected devices. For more information, visit smithmicro.com. (NASDAQ: SMSI)
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SOURCE Smith Micro Software, Inc.