SMITH'S Unveils "Herd of Heroes" Game App for Mobile Devices

ORRVILLE, Ohio, April 2, 2013 /PRNewswire/ -- Evildoers—and especially the diabolical Dr. Fizz—need to watch out for the world's newest crime-fighters, Herd of Heroes, a new mobile game from Orrville, Ohio-based Dairy Enterprises Inc. The game, which is designed to be played on both iOS and Android devices, features five bovine superheroes, Hooved Justice, Dozer, Lady Lasso, Bullseye, and Chocolate Crusader, as they do battle with Dr. Fizz, who has plans to replace the planet's milk supply with his evil cola concoction.

The game was developed by brothers Chris (26) and Tyler (24) Parkinson of Newark, Ohio, who approached the company several months ago with an idea and a demo. The brothers, who were raised on a Utica, Ohio dairy farm, combined their artistic and coding skills to bring their childhood imaginations to life.

"Herd of Heroes offered us an ideal opportunity to help connect our 104-year-old brand to the consumers of today and tomorrow," explained Dairy Enterprises Inc. Marketing Services Manager Jerry Cosentino. "The game will increase our brand's visibility well outside our current market and create new opportunities for our products."

As one might expect, each superhero character has a backstory and special skill for fighting evil. Dozer was hit by a runaway semi-truck hauling a shipment of whole milk. The resulting splash gave the bovine the power of unbreakable bones and the strength of 1,000 bulls. Joined by the speed of Hooved Justice, the golden lasso of Lady Lasso, Bullseye's bell arrows, and the Chocolate Crusader's skills in cow-fu, the herd is ready to save the planet's whole milk supply from Dr. Fizz. But will they stop him in time?

A free demo version of the game can be downloaded at SmithsBrand.com, the Apple App Store or Google Play. The full version of the game is available for 99 cents.

About Smith Dairy Products Company and Dairy Enterprises Incorporated

Dairy Enterprises Inc. markets products manufactured by Smith Dairy Products Company.  Family-owned since 1909 and headquartered in Orrville, Ohio, Smith Dairy Products Company has sister production facilities in Indiana (Wayne Dairy Products Inc.) and Missouri (Pacific Valley Dairy Inc.). Smith Dairy Products Company manufactures a full line of quality dairy, beverage, ice cream, and foodservice products, from Ruggles Premium Ice Cream to SMITH'S Milk in the distinctive yellow jug. Dairy Enterprises Inc. and Smith Dairy Products Company assure their customers the freshest and highest-quality products. For more information, visit www.smithsbrand.com or www.rugglesicecream.com, or become a fan of Smith Dairy and Ruggles on Facebook. 

SOURCE Smith Dairy Products Company