SmokeSmith Gear Blends Design & Technology to Create a New Shopping Experience
Revolutionizing Retail for The Multi-Billion Dollar Smoke Gear and Accessories Market
Aug 22, 2017, 08:00 ET
NEW YORK, Aug. 22, 2017 /PRNewswire/ -- Responding to the explosive demand for products designed to consume legal dry herbs, waxes and oils and the need for a sophisticated, trustworthy shopping experience, retail incubator Moonshot Ventures announces the launch of SmokeSmith Gear, smokesmithgear.com, which will transform the way consumers shop for glass water pipes, hand pipes, vaporizers and smoking accessories.
The company, founded by two University of Michigan graduates who have known each other since grade school, combines their professional experience in advertising, journalism, web design and specialty retail to create the online head-shop reimagined, offering smoke gear and smart devices engineered for enjoyment.
"The demand for these products is strong, and will only grow as legislation and social acceptance continues," said Peter Hyman, the co-founder of Moonshot Ventures. "SmokeSmith Gear offers a trustworthy experience that caters to an audience with elevated tastes and incomes, which is currently not being served. Most head-shops are still designed for an atypical customer that is equal parts Jeff Spicoli and Wavy Gravy." The business will have three primary sources of revenue:
- The retail website and a chain of specialty brick and mortar retail stores in select markets
- A branded line of water pipes and vaporizers (inclusive of wholesaling to other retailers)
- A white label subsidiary, offering online sales, product and business development services to established online communities that have large audiences but lack the pipeline or inventory to sell products
"The current online marketplace for water pipes, vaporizers, hand pipes, and accessories is cluttered and the shopping experience is noisy and difficult to navigate. SmokeSmith Gear is positioned to lead the next wave of smoke accessory category growth as they become the trusted resource for specialized purchases in the sector," said Krysti Keener, a former Fortune 200 executive who now advises retail brands.
The founders spent more than a year sourcing the leading brands and securing supplier deals with smaller, artisan manufacturers. The SmokeSmith Gear assortment represents the best product offerings on the market, from affordable entry-level water pipes and vaporizers to more premium goods. They are also offering free shipping and have allocated resources to building a secure e-commerce platform and customer service.
"The customer is at the center of every decision we make, from pricing to product selection to the accent colors on our drop down menus," said John Honos, who oversees design and technology for Moonshot Ventures. "We have created the Restoration Hardware of head-shops in an industry that is still very much the Wild West."
About SmokeSmith Gear:
Founded in 2016 by two youthful but middle-aged Midwesterners who have been friends since first grade, SmokeSmith Gear is the online head-shop reimagined, offering a curated collection of bongs, water pipes, hand pipes, vaporizers and smoking accessories. Its goal is to reimagine the online head-shop buying experience, offering a discreet, elevated experience. The company is headquartered in Brooklyn, New York.
About Moonshot Ventures:
Moonshot Ventures is an e-commerce incubator that funds and manages a portfolio of specialized retail properties and marketing companies. The company's flagship retailer is SmokeSmith Gear which offers luxury smoking gear, smart devices and accessories. It also manages h2o marketing, which provides branding, logistics and sales solutions to retailers seeking to reach music festival audiences.
For additional information or media inquiries please contact: Samantha Frontera of Exclusive PR at [email protected] or at (847) 703-0529.
SOURCE Moonshot Ventures
Share this article