Smokey Mountain Herbal Snuff and Pouches Adds Shawn Michaels As Spokesperson

KANSAS CITY, Kan., Oct. 3, 2014 /PRNewswire/ -- Smokey Mountain Chew Inc., the world's largest tobacco-free smokeless company announced today they have partnered with iconic wrestler Shawn Michaels as a spokesperson for their Smokey Mountain Herbal Snuff brand.

Michaels, a 2011 WWE Hall of Fame Inductee, is known as the most gifted sports-entertainer to ever grace the ring.  In his twenty-five years of wrestling, Michaels was the WWE Champion, World Heavyweight Champion, a two-time Royal Rumble winner, Intercontinental Champion, as well as a World Tag Team Champion.

Having already been using Smokey Mountain Wintergreen Herbal Snuff, the Smokey Mountain and Shawn Michaels' partnership is a natural fit.  With a lifestyle dedicated to health and fitness, Michaels found Smokey Mountain Herbal Snuff to be a great tobacco-free and nicotine free alternative to smokeless tobacco.

"Smokey Mountain Herbal Snuff has been a great product that I've incorporated into my life," Michaels said. "As someone who has spent their life and career dedicated to staying healthy, as well as being cognizant of what I put in my body, Smokey Mountain fits into that category perfectly."

In addition, Smokey Mountain will also be an endorsement partner to Michaels' show on the Outdoor Channel, MRA Hunting. Entering its fourth season, the show can be seen on Tuesday nights at 11:30 p.m. ET, featuring hosts Shawn Michaels and Keith Mark.

"As a brand enjoyed by outdoor enthusiasts, Smokey Mountain is proud to partner with MRA Hunting," said Dave Savoca, President of Smokey Mountain Herbal Snuff. "Once we found out that the host, Shawn Michaels, was a Smokey Mountain consumer it was natural for us to inquire about sponsoring his show. Shawn took it a step farther, and said he would be proud to personally represent our brand.  With Shawn's wresting background, and popularity with our core adult male consumers, it all came together as a natural fit for Smokey Mountain Herbal Snuff and Pouches."  

Smokey Mountain Herbal Snuff is America's original and best-selling tobacco-free smokeless brand.  It has become a huge hit with adult consumers, who made the choice to either quit or reduce their consumption of moist smokeless tobacco. The product can be found in retail stores around the country.

Offered in a variety of flavors, Smokey Mountain Herbal Snuff is the perfect fit for individuals who enjoy the outdoors. And who would know better than Michaels, who has spent his time away from the wrestling ring enjoying nature.

"I'm always on the go either traveling or making my way through the woods while hunting, and it's very easy to bring a Smokey Mountain pouch with me," said Michaels. "It travels well and is something quick and easy to reach for when I have a craving."

A huge NASCAR supporter for many years, Michaels' passion for the sport has grown since 2001 and now he shares it with his family and certainly his teenage son. He has also frequented many tracks on the NASCAR circuit including, Charlotte and his native Texas Motor Speedway where he drove the pace car before the NASCAR Sprint Cup Series' NRA 500 last season.

Michaels' son also has a background in Legends car.

This weekend, the 49-year-old will join the No. 2 Smokey Mountain Herbal Snuff Nationwide Series team from Richard Childress Racing at Kansas Speedway with driver Brian Scott.

Michaels aims to continue using his name and passion for hunting and sports to help influence as well as spread the word about Smokey Mountain Herbal Snuff.

"It's an added bonus that Smokey Mountain has a presence in Motorsports," Michaels added. "As everyone knows I'm a huge NASCAR fan and I'm looking forward to being part of a spectacular weekend with Richard Childress Racing and Brian (Scott) at Kansas."

Visit Smokey Mountain Herbal Snuff on Facebook or tweet with them @SmokeySnuff.

For more on Shawn Michaels, visit his Facebook page or follow him on Twitter @ShawnMichaels.

Learn more about the MRA Hunting show by clicking on their Facebook page or through Twitter @MRAHunting.

About Smokey Mountain Snuff:

Smokey Mountain is America's original and best-selling tobacco-free smokeless brand. Appealing to adult smokeless tobacco consumers who are seeking tobacco-free and nicotine-free alternatives, Smokey Mountain is available in long cut and easy-to-use pouches. For more information visit: www.SmokeySnuff.com.

SOURCE Smokey Mountain Chew Inc.