Smoothie King and Grubhub Partner to Bring Healthy Rewards, Digital Ordering Options to Diners

Smoothie King extends successful LevelUp partnership, with select locations now available on the Grubhub marketplace

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May 20, 2019, 09:00 ET

CHICAGO and DALLAS, May 20, 2019 /PRNewswire/ -- Grubhub, the nation's leading online and mobile food-ordering and delivery marketplace, and Smoothie King, the world's leading smoothie brand, today announced an expanded partnership to grow digital orders. This builds upon the success of the Smoothie King Healthy Rewards app – available across more than 1,000 locations and powered by LevelUp – which enables Smoothie King to reach new customers on mobile and web and recognize their guests' healthy choices to Rule the Day™.

With more than 80 Smoothie King locations now on the Grubhub marketplace, both new and loyal Smoothie King customers in 17 states and the District of Columbia can fuel up and order their favorite blends on Grubhub for pickup or delivery. Access to Grubhub's national network of more than 19 million active diners will strengthen Smoothie King's acquisition and engagement efforts, further complementing its mobile app, loyalty program and analytics dashboard developed by LevelUp that allows Smoothie King to better understand customer behavior and personalize campaigns.

"Our goal is to make it as easy as possible for guests to interact with our brand. By bringing Smoothie King onto the Grubhub marketplace, we're giving more guests the opportunity to enjoy our blends, even if they can't make it to one of our locations," said Wan Kim, chief executive officer at Smoothie King. "We've worked hard this year to align our loyalty program to each guest's individual health goals. This extended partnership with Grubhub helps us further our vision to be an integral part of our customers' health and fitness journeys."

"We're thrilled to expand our partnership with Smoothie King and help the brand not only reach new guests, but also offer more convenience to existing, loyal customers," said Seth Priebatsch, head of enterprise restaurants at Grubhub and founder of LevelUp. "Our growing relationship with Smoothie King is a great example of how Grubhub and LevelUp together enable brands to boost their digital presence and get in front of more guests fueling up for the day."

Ordering for pickup and delivery from select Smoothie King locations in the U.S. is now available on Grubhub. To find takeout restaurants available in your area, please visit grubhub.com, and for more information about Grubhub, please visit media.grubhub.com. For more information about Smoothie King, please visit smoothieking.com/news.

About Grubhub
Grubhub (NYSE: GRUB) is the nation's leading online and mobile food-ordering and delivery marketplace with the largest and most comprehensive network of restaurant partners, as well as the largest diner base. Dedicated to connecting diners with the food they love from their favorite local restaurants, Grubhub strives to elevate food ordering through innovative restaurant technology, easy-to-use platforms and an improved delivery experience. Grubhub is proud to work with more than 115,000 restaurant partners in over 2,200 U.S. cities and London. The Grubhub portfolio of brands includes Grubhub, Seamless, LevelUp, Tapingo, AllMenus and MenuPages.

About Smoothie King Franchises, Inc.
Smoothie King Franchises, Inc., the original U.S. smoothie franchise, is a privately held, Dallas-based franchise company with more than 1,000 units worldwide. It was founded in 1973 with the mission to help others achieve better health in a delicious way through smoothies. Today, it continues its mission to inspire guests to Rule the Day™ with a healthy and active lifestyle through its Clean Blends™ initiative, which focuses on great-tasting smoothies with more whole fruits and vegetables while removing artificial flavors, colors and preservatives and added sugars in many of its blends. Smoothie King extends its vision to be an integral part of every health and fitness journey through partnerships with the Challenged Athletes Foundation and the Smoothie King Center. The franchise is currently ranked No. 1 by Entrepreneur magazine in the juice bar category for the 28th year, ranked No. 22 overall on the 2019 Franchise 500 list and debuted on the Inc. 5000 list in 2018. The company also offers retail products that include sports beverages, energy bars, vitamins, supplements and more.

SOURCE Grubhub Inc.