SMS Audio Scheduled to Debut the Latest Headphones by Curtis "50 Cent" Jackson on QVC

CLEARWATER, Fla., Nov. 8, 2012 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB: ASTV), a direct response marketing company and owner of AsSeenOnTV.com, announced today that SMS Audio is scheduled to introduce new additions to the 50 Cent headphone line on QVC November 10 and 11, 2012.

To celebrate the latest assortment, Curtis "50 Cent" Jackson is scheduled to introduce new special, limited edition colors as well as the new STREET by 50 on-ear wired headphones. The music icon and entrepreneur will also offer viewers his popular over-ear and in-ear STREET by 50 and the wireless over-ear SYNC by 50.

Steve Rogai, Chief Executive Officer of As Seen On TV, Inc., stated, "We have worked diligently with the SMS Audio team since the initial launch in December 2011 and are very excited about the prospects of the entire product line appearing on QVC."

SMS Audio has granted As Seen On TV's wholly-owned subsidiary TV Goods the exclusive U.S. distribution rights to major live TV shopping networks and their appropriate websites, including QVC and QVC.com.

About As Seen On TV, Inc.

As Seen On TV, Inc. is a direct response marketing company and owner of AsSeenOnTV.com. We identify, develop and market consumer products for global distribution via TV, Internet and retail channels. As Seen On TV, Inc. was established by Kevin Harrington, a pioneer of direct response television. For more information go to www.AsSeenOnTV.com and www.TVGoodsInc.com.

ABOUT QVC
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation, is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 240 million homes worldwide through operations in the U.S., United Kingdom, Germany, Japan, Italy and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 25-year history and the company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

Forward-Looking Statements:

In accordance with the Private Securities Litigation Reform Act of 1995, we caution you that, whether or not expressly stated, certain statements made in this news release that reflect management's expectations regarding future events and economic performance are forward-looking in nature and, accordingly, are subject to risks, uncertainties and assumptions. This news release contains forward-looking statements about the Company including statements about the Company's expectations: (i) we will be able to obtain the additional financial support required in order to remain in business, (ii) our history of losses; and (iii) regarding market demand for our products. We wish to caution readers that certain important factors may have affected and could in the future affect our actual results and could cause actual results to differ significantly from those expressed in any forward-looking statement. With respect to all these statements, these factors would also include those risk factors set forth in filings with the Securities and Exchange Commission, including our annual and quarterly reports, and the following: (i) our ability to consummate the merger with eDiets.com, Inc. pursuant to the terms of the merger agreement, including the ability and willingness of each party to fulfill their respective closing condition obligations; (ii) our ability to develop and market products; (iii)  our ability to raise additional financial support from one or more sources; (iv)  our ability to sufficiently increase our revenues and control expenses, (v) our ability to recruit and retain key executive officers and (vi) the state of the credit markets and capital markets, including the level of volatility, illiquidity and interest rates. These risks are not exhaustive and may not include factors that could adversely impact our business and financial performance. Moreover, we operate in a very competitive and rapidly changing environment. New risk factors emerge from time to time and it is not possible for our management to predict all risk factors, nor can we assess the impact of all factors on its business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. We cannot guarantee future results, level of activity, performance or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy or completeness of any of these forward-looking statements. You should not rely upon forward-looking statements as predictions of future events. We do not undertake any responsibility to update any of these forward-looking statements to conform our prior statements to actual results or revised expectations.

Contact Information:
Steven Hart
Corporate Strategy & Development
[email protected]
917-658-7878

SOURCE As Seen On TV, Inc.