Snackable Media Works to Set Guidelines at Mobile Marketing Association Forum

Digital Content Provider, Snackable Media, Takes Lead on the MMA's Consumer Best Practices Committee and Privacy Task Force to Optimize Customer Experience and Unify Compliance Standards

Jan 27, 2010, 18:11 ET from Snackable Media

NEW YORK, Jan. 27 /PRNewswire/ -- On February 5, Snackable Media will take part in the Consumer Best Practices Industry Forum convened by the Mobile Marketing Association. The forum, to be held in Florida, will significantly impact the guidelines and best practices established for mobile companies in the United States. An industry-leading provider of mobile digital content and online communities, Snackable Media became a member of the MMA's Best Practices Committee early last year.

"Snackable Media's experience in growing mobile social communities and unique consumer offerings brings a valuable perspective to the MMA's Consumer Best Practices Committee," said Kristine van Dillen, Director of Industry Initiatives and Partnerships. One of Snackable Media's most popular products, Predicto Mobile, has been named the largest premium mobile community by Nielsen Mobile.

Recently Snackable Media also joined the MMA's Privacy Task Force, which works across industry groups including wireless operators, advertisers and the agencies that represent them. The goal of the Privacy Task Force is to develop policies and guidelines to protect consumer privacy and prevent the proliferation of unwanted communications. 

"We are big supporters of the MMA's projects," said Eyal Yechezkell, CEO of Snackable Media. "Plus, we're excited to have a key role in the ongoing development of best practices for responsible mobile marketing. We've worked to enrich the consumer experience through initiatives like the MMA Affiliate Member program and look forward to what we can accomplish at this upcoming forum."

Snackable Media ( is a fast-growing digital content provider. The company has developed a suite of innovative, subscription-based products designed to engage today's consumer. The Snackable Media team brings together years of experience in developing and supporting industry-leading brands while building key alliances with media and telecommunications companies.

SOURCE Snackable Media