Snacks Gone Wild: Wild Fox Foods Debuts Inaugural Line of Clean Snacks Including Roasted Nuts, Trail Mixes and Protein Bars

From the Founders of Kevin's Natural Foods, Wild Fox Foods Delivers Snacks without Compromise.

MODESTO, Calif., Sept. 4, 2025 /PRNewswire/ -- Wild Fox Foods, a new snack brand dedicated to fueling life's adventures with cleverly clean, craveable snacks, officially launched today with its debut line of roasted nuts, trail mix, and protein bars. The company promises to deliver a fresh take on snacking; all Wild Fox Foods products feature nature's purest ingredients and zero compromises when it comes to nutrition, flavor and quality.

Wild Fox Foods was founded by the team behind Kevin's Natural Foods, a brand that set a new standard for protein-packed meals by delivering clean, flavorful, and convenient options to consumers nationwide. After growing the brand to over 25,000 stores across the country and ultimately selling the business to a multinational CPG brand, they're now bringing that same expertise and winning philosophy to a bold new brand in the snacking aisle.

"We believe people deserve foods that not only taste good but also fuel them up for their busy life. With Wild Fox Foods, we're taking this belief to the snack aisle to clean up products we believe can be nutritious, delicious, and convenient," said Kevin McCray, Co-Founder of Wild Fox Foods. "The nuts, trail mix, and protein bar aisles are flooded with a lot of sameness. We created Wild Fox Foods to deliver unique nutrition attributes that shoppers want and haven't been able to find until now."

All Wild Fox Foods snacks are free from seed oils, refined sugars, and artificial dyes, flavors and ingredients. Each product is gluten-free, grain-free, soy-free, glycerin-free, and sugar alcohol-free. All are flavored with natural spices and flavors to enhance the flavor of its star ingredients: nuts, dark chocolate, fruits, and milk protein isolate crisps.

"When we dug into the ingredient lists of popular trail mixes, roasted nuts and protein bars, we found that some of your favorite clean snacks have a dirty secret; they're filled with artificial ingredients and fried in seed oils. We saw the clear whitespace and couldn't help but jump in," said Kelsie Costa, Co-Founder of Wild Fox Foods. "Based on early testing at Expo West and Sweets & Snacks, as well as focus groups, we keep hearing that our nuts, trail mixes and protein bars are unlike anything they've had before. They are flavorful, fun, and functional – all the quality you expect at the top of the food chain."

Wild Fox Foods Roasted Nuts, Trail Mixes, and Protein Bars are available now on WildFoxFoods.com and Amazon with nationwide retail expansion planned for early 2026.

Roasted Nuts
With a clever, proprietary roasting process that intensifies the flavor and locks in the crunch, Wild Fox Foods makes every bite unapologetically delicious. With varieties including Sea Salt Almonds. Lightly Salted Almonds. Hickory Smoked Almonds, Sea Salt Cashews, each serving provides 4-6 grams of protein, 1-3 grams of fiber, and 13-15 grams of fat, all with less than 1 gram of sugar.

Wild Fox Foods Roasted Nuts are available in 10-ounce pouches at a starting MSRP of $10.

Trail Mixes
Made with Wild Fox Foods' signature avocado oil roasted nuts and free from refined sugar, each trail mix balances the earthiness of almonds and cashews with the sun-dried brightness of fruit to bring the flavor to whatever trail you're blazing. With varieties including Cherry Burst Trail Mix, Cranberry Crunch Trail Mix, Cashew Cherry Berry Trail Mix, each serving provides 3-4 grams of protein, 1-2 grams of fiber, 8-10 grams of heart healthy fat, and 6-8 grams of sugar (naturally occurring in the fruit).

Wild Fox Foods Trail Mixes are available in 10-ounce pouches at a starting MSRP of $10.

Protein Bars
With 15 grams of protein, 10-11 grams of fiber, 4-6 grams of net carbs and only 3 grams of sugar, this is the world's first protein bar without any compromises. Using milk protein isolate crisps as the base, Wild Fox Foods Protein Bars have a crispy-yet-chewy texture that's a refreshing break from current protein bars. Flavors include Dark Chocolate Sea Salt, Cinnamon Churro, and Caramel Sea Salt.

Wild Fox Foods Protein Bars are available at an MSRP of $45 for 12 bars.

ABOUT WILD FOX FOODS
Wild Fox Foods is cleaning up the snack aisle through outrageously crunchy and crazy delicious snacks. Launched in 2025, Wild Fox Foods says no to seed oils, refined sugars, and anything artificial. With real ingredients and bold flavors in mind, Wild Fox Foods' no-compromise snacks include varieties of Roasted Nuts, Trail Mixes, and Protein Bars. Learn more at www.wildfoxfoods.com and follow @wildfoxfoods.

SOURCE Wild Fox Foods