SAN FRANCISCO, April 19, 2017 /PRNewswire/ -- In the competition between Snapchat and Instagram for users of "stories" – a way to share the day's experiences in narrative form – millennials are saying it's essentially no competition at all.
A just-released April survey of millennials, with 1,991 responding, reports that 78 percent chose Snapchat Stories as their preferred narrative platform. That number was down from 88 percent recorded in a similar survey conducted four months earlier, but Instagram didn't benefit. Only 4 percent of respondents in each survey preferred Instagram, and the big difference was that 16 percent now say they use neither platform, up from only 6 percent a few months ago.
"As Snapchat and Instagram continue to battle for millennials' attention, innovation is the key," says Whatsgoodly CEO Adam Halper. "Snapchat's grip may be slowly loosening, and as millennials grow bored with current features, they and others will be in a race to develop the next big hit."
"Stories" represents an important arena of competition for Facebook and its rivals. Snapchat had introduced Stories in October 2013 with great success, part of what attracted Facebook's ultimately unsuccessful $3 billion bid. Nearly three years later, in August 2016, Facebook-owned Instagram launched a rival "Stories" feature on its own platform. But the two Whatsgoodly surveys strongly suggest it has achieved little traction among its target audience.
For more data on the two Whatsgoodly surveys, visit the original article.
Whatsgoodly is an app-based social polling and insights company, who specialize in capturing the authentic opinions of millennials and Gen Z. Since launching in 2015, the company has collected over 150,000,000 survey responses from their large and highly-engaged audience, hosted on their mobile app.
Rather than incentivize with money, the Whatsgoodly app offers young people a fun, interactive social polling experience to share honest opinions and get answers from their community. Their unique social approach allows them to capture organic high-quality insights at a speed and depth unparalleled in traditional market research. The company also hosts the world's largest database of millennial and Gen Z opinions, which is accessible on the enterprise platform. Learn more at https://whatsgoodly.com/about/.
Contact: Thomas Harrison, Thomas@whatsgoodly.com