Snapple Wants You to Share Why You #LOVESNAPPLE

NEW YORK, May 13, 2015 /PRNewswire/ -- Since 1972, Snapple has been made with the best stuff on Earth, winning the hearts and taste buds of consumers through its wide variety of refreshing and unique flavors. Born in Brooklyn, the brand has won a special place in the hearts of New Yorkers, and this year Snapple rallied its hometown fans to share their love with the rest of the country. Now, Nick Cannon – rapper, actor, host of America's Got Talent, and Snapple-lover – is joining the brand in asking people from coast-to-coast to share why they love Snapple online with the hashtag #LOVESNAPPLE. 

From the first beverage sold out of a Brooklyn storefront, Snapple continues to be one of New York's most loved beverages, and home to some of the brand's most loyal fans. Earlier this year, in addition to asking New Yorkers to share their love with the rest of the country, Snapple chose three Big Apple natives and Snapple fanatics to feature in the brand's 2015 advertising campaign, including national TV spots currently on air.

"We are so fortunate to have the best fans on Earth and want them to be front-and-center in helping spread the love of Snapple across the country," said Brent Chism, Director of Marketing, Snapple. "We love how passionate New Yorkers are about our brand, and are excited for the rest of the country to join Snapple and Nick Cannon in sharing their love online with #LOVESNAPPLE."

With the rest of the country joining New Yorkers in the Snapple love-fest, the brand wanted to benchmark consumer-centric Snapple stats – specifically the variation of flavor preferences by region. A recent Snapple study¹ found that while Snapple enthusiasts in New York and the East Coast are all about Lemon Tea (25 percent), the South (30 percent) prefer Kiwi Strawberry, while Midwesterners (29 percent) and West Coast folks (30 percent) love Peach Tea the most. With the help of New Yorkers and Nick Cannon, the brand is excited to continue sharing the love of Snapple with the rest of the country.

"Snapple and I go way back, so when the brand approached me to help spread the love of Snapple across the country, I knew it was something I wanted to be part of," said Nick Cannon. "Everyone should share why they love Snapple online using the hashtag #LOVESNAPPLE, because not only is Snapple delicious and perfect for the upcoming summer months, but you also never know when the brand might surprise lucky fans that do!"  

To learn more about Snapple, visit www.snapple.com and check out the hashtag #LOVESNAPPLE on social and online channels to read all the reasons why real people love Snapple.

About Snapple
Snapple, a brand of Dr Pepper Snapple Group (NYSE: DPS), is a leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York and is now available throughout the United States. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% juices and water. DPS is a leading producer of flavored beverages, marketing Snapple and 50-plus other brands across North America and the Caribbean.  For more information, visit Snapple.com or DrPepperSnapple.com. For the brand's latest news and updates, follow Snapple at Facebook.com/Snapple or Twitter.com/Snapple.

¹ All data compiled from an online survey of 2,703 adults 18 and older living in the continental United States conducted from March 31 – April 6, 2015 by VeraQuest for Dr Pepper Snapple Group.

Contact:
Dr Pepper Snapple Group
Brian Bell
(972) 673-6688

Ketchum
Carrie Ziskind
(202) 835-9417

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SOURCE Snapple

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