S'N'B Beauty House Nail Polish Ranges Expand to 965 Retail Outlets Across 38 Countries

LONDON and ATHENS, Greece, November 11, 2014 /PRNewswire/ --

Greek cosmetics brand behind Snails nail polish for children and S'N'B Wash Off luxury polishes for women sees rapid growth of 496% increase in global sales.

     (Photo: http://photos.prnewswire.com/prnh/20141111/714602 )

Safe 'N' Beautiful, the specialist natural nail care beauty house has achieved a record growth in sales of 496% YoY for its specialist ranges of Snails (safe nails) polishes for children and its newly launched S'N'B Wash-Off luxury product range. The Snails range is now available in over 960 stores and online outlets across 38 countries. The company has also announced that Snails and S'N'B are set to expand to a further nine countries across EMEA.

Founded in 2012 by mother-of-two Jeanette Sklivanou, an entrepreneur awarded one the "40 under 40's" most successful business people in Greece accolade, the company is renowned for its inaugural 'Snails' signature range of water-based, water-permeable, and water-removable nail  polishes for children.

First of its kind, the patented water-based 'six-free' formulas are natural, washable and suitable for children over three years of age. The collection of 26 fashionable and vibrant colours feature a high gloss, salon quality finish. The children's nail polishes were recently selected for use in a prestigious Ralph Lauren Kids official photo shoot in Milan.

"When we launched Snails we initially set out to develop products that parents would feel confident about in terms of safety and suitability for their children," said Jeanette Sklivanou.

"Propelling our growth is not only the increasing popularity of Snails but also the growing preference by women the world over for nail polishes that can be easily removed and re-applied, So to meet this demand we recently launched the S'N'B Wash Off range of luxury nail polishes specifically designed for women."

Aqueous, oxygen permeable, and easily washed off with soap and water, the S'N'B Wash Off collection debuted at Beauty World Middle East Dubai 2014. It is especially suitable for women whose occupations prevent them from wearing nail polish, such as nurses, models and food factory employees. And importantly for Muslim women the products provide ease of use for women who wish to easily remove their nail polish prior to prayer.  

The S'N'B Wash Off collection features an extensive colour palette of 20 modern, refined hues ranging from understated neutrals to bold blacks, subtle metallic and modern reds. The range also includes a water-based topcoat to enhance shine and provide a longer lasting finish.

Snails and S'N'B Wash Off are available online and across 38 countries in select salons, boutique stores, duty free outlets and wider retail locations. Snails polishes retails at €8 and S'N'B polishes at €10.

To discover more about Safe 'N' Beautiful, Snails and the new S'N'B collection please visit us at http://www.safe-nails.com/ or b2b.safenbeautiful.com and follow us on twitter @Snails4Kids.

About S'N'B   

Motivated by her concern with the chemical compositions of traditional nail polishes and removers, mother of two Jeanette Sklivanou founded Safe 'N' Beautiful LC. in order to provide her children and the marketplace with a safer alternative to traditionally formulated nail polishes. Both the Snails (Safe Nails) polishes for children and S'N'B Wash Off luxury range are composed entirely from 100% water-based ingredients and wash off with soap and water without the need for harsh chemical removers. 

The company continues to welcome retailers and distributors world-wide.

Contact:
 
For retailers and distributors:
Sylvie Soulou
T: 0030-210 9590522 | Fax: 0030-210 9400172
E: [email protected]
 
For media inquiries:
Michele McDermott-Fox
T: +44(0)1625-502545 | M: +44(0)7729-501-369
E: [email protected]

SOURCE Safe 'N' Beautiful