Snickers Gets Most Tweets for Halloween, Followed by Candy Corn, Hershey's, Reese's and Twix

Oct 29, 2010, 07:00 ET from E.Life

FAIRFAX, Va., Oct. 29 /PRNewswire/ -- What candy brands are being talked about on Twitter in the week leading up to Halloween?  E.Life, a social media monitoring and analysis vendor, tracked 11 top candy brands from October 20 to October 27 to find out. The results show that the most-mentioned candy was Snickers, with 5303 tweets over the one-week period. Candy corn came in second, with 4592 tweets. Hershey's was third, with 3591 mentions. 100 Grand received the fewest tweets, with just 46 people tweeting about the brand.

Other findings include:

  • Snickers was often mentioned in relation to a Halloween-themed commercial, which was tagged by hundreds of people as #creepy. Twix commercials were also discussed often, with comments from a number of women who said they promote cheating and lying.
  • Justin Bieber's fondness for Twix makes #bieberfact the third most common hashtag for Twix.
  • Hershey's Kisses are mentioned more than twice as many times as Hershey Bars.

The following brands were tracked: Snickers, Hershey, Reese's, Twix, Milky Way, Kit Kat, Butterfinger, Nestle Crunch, 3 Musketeers, and 100 Grand. The phrase "candy corn" was included, even though it does not refer to a specific brand, because it consistently appears in Google's top search phrases relating to Halloween.

The full results are published in a PowerPoint presentation at

The monitoring was accomplished using E.Life's social media and monitoring software, Tweetmeter. Tweetmeter tracks and stores all tweets that mention a specific brand or phrase. The software analyzes the tweets and provides 16 reports that help brand managers understand how consumers are engaging with their brand, determine the best ways to respond, and report on the success of their social media initiatives. The reports track phrases mentioned in conjunction with the brand, hashtags, positive vs. negative tweets, influencers, re-tweets, trends, and tweets by time of day.  A free 14-day trial of Tweetmeter is available at

About E.Life

E.Life ( is a social media monitoring and analysis vendor that provides social media marketing managers with the information they need to monitor, measure, and report on the success of their social media initiatives. The company's flagship product, Tweetmeter, monitors Twitter for tweets about a brand – or the brand's competitors – in any language and any country. Founded in 2004, the company is active in six countries, including the United States, Brazil, Germany and the United Kingdom.

Contact: Georgia Ferretti, E.Life Monitor,, +1 703-537-9394