Snus Market size is set to grow by USD 983.33 million from 2022 to 2027, Availability of flavored snus to boost the market growth - Technavio

NEW YORK, May 31, 2023 /PRNewswire/ -- The global snus market size is estimated to grow by USD 983.33 million from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 10.56% during the forecast period. Europe is estimated to account for 57% during the forecast period. The regional snus market is highly concentrated, with the Scandinavian region being a major producer and consumer of snus. The European snus market witnessed the implementation of several stringent government regulations in the past. However, several European countries now ban the manufacture and consumption of snus products, which could significantly slow growth during the forecast period and affect Europe's current position as the world's leading snus producer. But the growing popularity of snus products with premium prices and innovative flavors are the major factors impacting the growth of the European snus market during the forecast period. For more insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) - Request a sample report

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Snus Market - Segmentation Assessment Segment Overview
Technavio has segmented the market based on flavor (mint, fruit, whiskey, and others), product (portion and loose), and geography (Europe, North America, APAC, South America, and Middle East and Africa).

• The market share growth by the mint segment will be significant for overall market growth during the forecast period. Mint flavors are commonly added to snus to provide a fresh, cool taste that appeals to users and has become a popular variant of smokeless tobacco products. There is a growing market for mint-flavored snus substitutes, and new products are being created and introduced to satisfy this demand. Thus, the mint segment is expected to drive the growth of the global snus market during the forecast period.

Get Insights on the market contribution of various segments including country and region wise, historic (2017 to 2021), and forecast market size (2023 to 2027) - Download a Sample Report

Snus Market – Market Dynamics

Key factor driving market growth

The availability of flavored snus is driving the growth of the global snus market. The global snus market, in the past five years, has witnessed a surge in new product launches with innovative flavors. Swedish Match AB (Swedish Match) maintains its strong position as a premium player in the Swedish snus market by offering branding and quality measures across its various product lines. Similarly, the Kaliber and Kronan brands maintain strong positions in the value-based pricing market in Sweden. 

However, Swedish Match extended its General G.3 range with new functional properties, in Norway. The company also added General G.3 Mint Strong Super Slim, with a slimmer white pouch snus packaging to this range. This is aimed at the young adult consumer base. Hence, the availability of snus with different flavors will drive the growth of the global snus market during the forecast period.

Leading trends influencing the market 

Changing consumption trends in the global tobacco market are among the leading trends in the global snus market. In consumption trends, the global tobacco market is undergoing a major shift, clearly away from cigarettes. Various products in the smokeless tobacco market are gaining momentum among health-conscious consumers and many of these products contain nicotine but not tobacco.

Many of the popular smokeless tobacco products include snus, wet snuff, e-cigarettes, e-cigarettes, e-cigarettes, heat-not-burn tobacco products, and non-pharmaceutical nicotine delivery products. Hence, smoking cessation, rising health concerns, and strict government regulations on tobacco are impacting the global tobacco market.

Major challenges hindering the market growth

The negative health effects of snus consumption are a major challenge hindering the growth of the global snus market. Even though the health effects are less harmful than smoking tobacco products, smokeless tobacco products are not completely safe. All types of spit or smokeless tobacco products carry certain health risks. 

Some of the adverse health effects of the consumption of snus and other smokeless tobacco products include cancer, mouth and tooth problems, and nicotine addiction. Hence, the negative impact of snus consumer products is expected to hamper the growth of the global snus market to some extent during the forecast period.

Insights on Market Drivers, trends, & Challenges, historic period(2017 to 2021) and forecast period(2023 to 2027)- Request a sample report!

What are the key data covered in this Snus Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the snus market between 2023 and 2027
• Precise estimation of the size of the snus market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the snus market across Europe, North America, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of snus market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Flavor
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global snus market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on global snus market 2017 - 2021 ($ million)

• 4.2 Flavor Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Flavor Segment 2017 - 2021 ($ million)

• 4.3 Product type Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Product type Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Flavor

• 6.1 Market segments 
• Exhibit 30: Chart on Flavor - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Flavor - Market share 2022-2027 (%)

• 6.2 Comparison by Flavor 
• Exhibit 32: Chart on Comparison by Flavor
• Exhibit 33: Data Table on Comparison by Flavor

• 6.3 Mint - Market size and forecast 2022-2027
• Exhibit 34: Chart on Mint - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Mint - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Mint - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Mint - Year-over-year growth 2022-2027 (%)

• 6.4 Fruit - Market size and forecast 2022-2027
• Exhibit 38: Chart on Fruit - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Fruit - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Fruit - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Fruit - Year-over-year growth 2022-2027 (%)

• 6.5 Whiskey - Market size and forecast 2022-2027
• Exhibit 42: Chart on Whiskey - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Whiskey - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Whiskey - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Whiskey - Year-over-year growth 2022-2027 (%)

• 6.6 Others - Market size and forecast 2022-2027
• Exhibit 46: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.7 Market opportunity by Flavor 
• Exhibit 50: Market opportunity by Flavor ($ million)
• Exhibit 51: Data Table on Market opportunity by Flavor ($ million)

7 Market Segmentation by Product

• 7.1 Market segments 
• Exhibit 52: Chart on Product - Market share 2022-2027 (%)
• Exhibit 53: Data Table on Product - Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 54: Chart on Comparison by Product
• Exhibit 55: Data Table on Comparison by Product

• 7.3 Portion - Market size and forecast 2022-2027
• Exhibit 56: Chart on Portion - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Portion - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Portion - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Portion - Year-over-year growth 2022-2027 (%)

• 7.4 Loose - Market size and forecast 2022-2027
• Exhibit 60: Chart on Loose - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Loose - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Loose - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Loose - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Product 
• Exhibit 64: Market opportunity by Product ($ million)
• Exhibit 65: Data Table on Market opportunity by Product ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 67: Chart on Market share by geography 2022-2027 (%)
• Exhibit 68: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 69: Chart on Geographic comparison
• Exhibit 70: Data Table on Geographic comparison

• 9.3 Europe - Market size and forecast 2022-2027
• Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 79: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 Sweden - Market size and forecast 2022-2027
• Exhibit 91: Chart on Sweden - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on Sweden - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on Sweden - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Sweden - Year-over-year growth 2022-2027 (%)

• 9.9 US - Market size and forecast 2022-2027
• Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.10 Norway - Market size and forecast 2022-2027
• Exhibit 99: Chart on Norway - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Norway - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Norway - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Norway - Year-over-year growth 2022-2027 (%)

• 9.11 Poland - Market size and forecast 2022-2027
• Exhibit 103: Chart on Poland - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on Poland - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on Poland - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Poland - Year-over-year growth 2022-2027 (%)

• 9.12 Spain - Market size and forecast 2022-2027
• Exhibit 107: Chart on Spain - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on Spain - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on Spain - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on Spain - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 111: Market opportunity by geography ($ million)
• Exhibit 112: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 113: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 115: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 116: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 117: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 118: Matrix on vendor position and classification

• 12.3 Altria Group Inc. 
• Exhibit 119: Altria Group Inc. - Overview
• Exhibit 120: Altria Group Inc. - Business segments
• Exhibit 121: Altria Group Inc. - Key offerings
• Exhibit 122: Altria Group Inc. - Segment focus

• 12.4 Another Snus Factory Stockholm AB 
• Exhibit 123: Another Snus Factory Stockholm AB - Overview
• Exhibit 124: Another Snus Factory Stockholm AB - Product / Service
• Exhibit 125: Another Snus Factory Stockholm AB - Key offerings

• 12.5 British American Tobacco Plc 
• Exhibit 126: British American Tobacco Plc - Overview
• Exhibit 127: British American Tobacco Plc - Business segments
• Exhibit 128: British American Tobacco Plc - Key news
• Exhibit 129: British American Tobacco Plc - Key offerings
• Exhibit 130: British American Tobacco Plc - Segment focus

• 12.6 Dholakia Tobacco Pvt. Ltd. 
• Exhibit 131: Dholakia Tobacco Pvt. Ltd. - Overview
• Exhibit 132: Dholakia Tobacco Pvt. Ltd. - Product / Service
• Exhibit 133: Dholakia Tobacco Pvt. Ltd. - Key offerings

• 12.7 Empire of Snus 
• Exhibit 134: Empire of Snus - Overview
• Exhibit 135: Empire of Snus - Product / Service
• Exhibit 136: Empire of Snus - Key offerings

• 12.8 GN Tobacco Sweden AB 
• Exhibit 137: GN Tobacco Sweden AB - Overview
• Exhibit 138: GN Tobacco Sweden AB - Product / Service
• Exhibit 139: GN Tobacco Sweden AB - Key offerings

• 12.9 Harsh International 
• Exhibit 140: Harsh International - Overview
• Exhibit 141: Harsh International - Product / Service
• Exhibit 142: Harsh International - Key offerings

• 12.10 Imperial Brands Plc 
• Exhibit 143: Imperial Brands Plc - Overview
• Exhibit 144: Imperial Brands Plc - Business segments
• Exhibit 145: Imperial Brands Plc - Key news
• Exhibit 146: Imperial Brands Plc - Key offerings
• Exhibit 147: Imperial Brands Plc - Segment focus

• 12.11 Japan Tobacco Inc. 
• Exhibit 148: Japan Tobacco Inc. - Overview
• Exhibit 149: Japan Tobacco Inc. - Business segments
• Exhibit 150: Japan Tobacco Inc. - Key news
• Exhibit 151: Japan Tobacco Inc. - Key offerings
• Exhibit 152: Japan Tobacco Inc. - Segment focus

• 12.12 Philip Morris International Inc. 
• Exhibit 153: Philip Morris International Inc. - Overview
• Exhibit 154: Philip Morris International Inc. - Business segments
• Exhibit 155: Philip Morris International Inc. - Key offerings
• Exhibit 156: Philip Morris International Inc. - Segment focus

• 12.13 Swisher International Inc. 
• Exhibit 157: Swisher International Inc. - Overview
• Exhibit 158: Swisher International Inc. - Product / Service
• Exhibit 159: Swisher International Inc. - Key offerings

• 12.14 TIGERSNUS ORGANIC SNUS TOBACCO
• Exhibit 160: TIGERSNUS ORGANIC SNUS TOBACCO - Overview
• Exhibit 161: TIGERSNUS ORGANIC SNUS TOBACCO - Product / Service
• Exhibit 162: TIGERSNUS ORGANIC SNUS TOBACCO - Key offerings

• 12.15 Turning Point Brands Inc. 
• Exhibit 163: Turning Point Brands Inc. - Overview
• Exhibit 164: Turning Point Brands Inc. - Business segments
• Exhibit 165: Turning Point Brands Inc. - Key offerings
• Exhibit 166: Turning Point Brands Inc. - Segment focus

• 12.16 Wilsons and Co. Sharrow Ltd. 
• Exhibit 167: Wilsons and Co. Sharrow Ltd. - Overview
• Exhibit 168: Wilsons and Co. Sharrow Ltd. - Product / Service
• Exhibit 169: Wilsons and Co. Sharrow Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 170: Inclusions checklist
• Exhibit 171: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 172: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 173: Research methodology
• Exhibit 174: Validation techniques employed for market sizing
• Exhibit 175: Information sources

• 13.5 List of abbreviations 
• Exhibit 176: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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