Snyder's-Lance Releases New Corporate Logo

CHARLOTTE, N.C., April 11, 2011 /PRNewswire/ -- Snyder's-Lance, Inc. (Nasdaq-GS:LNCE) announces a new corporate logo.  The corporate logo was developed as a visual acknowledgement that the recent merger of equals between Snyder's of Hanover and Lance created a stronger national snack food company: Snyder's-Lance.  

(Logo: http://photos.prnewswire.com/prnh/20110411/CL80943LOGO )

The development and implementation of the Snyder's-Lance corporate logo signifies another milestone in the Company's integration process.  Though there are many other objectives of the corporate logo, a primary purpose is to remind employees, customers, investors, and our communities that the newly formed Snyder's-Lance is building on the combination of two historic companies with many years of success to their credit.   This new logo will help to signify a sense of unity, support, direction and dedication among all entities of Snyder's-Lance.  

"Our new corporate logo serves as a visual reminder that our geographically and functionally diverse teams of associates are all part of a unified, powerful organization with strong brands and an enhanced ability to serve our customers," said Dave Singer, Chief Executive Officer of Snyder's-Lance.  

While the Company now has a new corporate logo, all brand logos and products will remain unchanged and are an integral part of the Snyder's-Lance identity.  

Snyder's-Lance, headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Texas, Florida, Ohio, and Ontario, Canada. Products are sold under the Snyder's of Hanover, Lance, Krunchers!, Cape Cod, Jays, Grande, Tom's, Archway, O-Ke-Doke, and Stella D'oro brand names along with a number of private label and third party brands. Products are distributed widely through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.

SOURCE Snyder's-Lance, Inc.