Snyder's of Hanover® Offers Fans a Piece of the Action with $100,000 Half-Court Shot at the Jay Bilas Skills Camp

Flavor Four instant win game features 50 prizes hidden inside flavored Pretzel Pieces bags

Mar 01, 2016, 10:40 ET from Snyder's-Lance, Inc.

HANOVER, Pa., March 1, 2016 /PRNewswire/ -- Snyder's of Hanover® will give four lucky winners a chance at a half-court shot for $100,000 if they claim the Flavor Four Instant Win grand prize game cards in specially marked bags of Snyder's of Hanover Pretzel Pieces by May 10, 2016.  In addition, 46 first prize game cards will be redeemable for a $200 gift card and a limited edition basketball.

The official game pieces are hidden inside limited edition bags of five Snyder's of Hanover Pretzel Pieces, bursting with savory, spicy and sweet flavors:

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"Flavor Four offers thrill-seeking basketball fans a chance to win a piece of the action while enjoying the bold flavors of Snyder's of Hanover Pretzel Pieces," said Rod Troni, Chief Marketing Officer at Snyder's-Lance. "And we're doubly excited to give each of our grand prize winners a coaching session with former player, coach and current basketball analyst Jay Bilas before they take the big shot at his summer camp in Charlotte, North Carolina."

Each of the four grand prize winners may bring one guest to the VIP experience at the Jay Bilas Skills Camp, where Bilas teaches basketball fundamentals to young men projected to play at the collegiate level. During the weekend camp, the rising stars practice drills, scrimmage and receive feedback from experienced coaches and recruiting experts.

"I'm going to give the Flavor Four grand prize winners my best coaching advice, but nothing I do will prepare them for the moment when adrenaline is pumping, people are cheering and $100,000 is on the line," said Bilas. "Snyder's of Hanover is creating an unforgettable experience for these four basketball fans, and I'm thrilled to be a part of it."

Official rules of Snyder's of Hanover Pretzel Pieces Flavor Four Instant Win Game are available at

For more information about the winning lineup of Snyder's of Hanover's pretzels and snacks, visit

About Snyder's of Hanover
For more than 100 years, Americans have enjoyed Snyder's of Hanover pretzels. With their unique sourdough heritage, Snyder's of Hanover pretzels are available across the country in single-serve sizes as well as larger, 10-, 12- and even 16-ounce bags perfect for sharing. Today, America's favorite pretzel is available in a wide variety of flavors and shapes, including traditional hard pretzels, flavored pretzel pieces, sticks, rods, nibblers, Poppers, Bowties and even gluten-free options. For more information, visit, or find Snyder's of Hanover on Facebook, Twitter or Pinterest.

About Snyder's-Lance, Inc.
Snyder's-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. Snyder's-Lance's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, popcorn, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio, California, Oregon, Iowa, Wisconsin, and the United Kingdom. Products are sold under the Snyder's of Hanover®, Lance®, Kettle Brand®, Kettle®, Cape Cod®, Snack Factory® Pretzel Crisps®, Pop Secret®, Emerald®, Diamond of California®, Late July®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, Eatsmart Snacks™, O-Ke-Doke®, and other brand names along with a number of third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. For more information, visit the Company's corporate web site: LNCE-G

SOURCE Snyder's-Lance, Inc.