So Act Network's MAX SOUND® Releases New Game-Changing Audio Engineering Process That Upgrades Audio Files to High Definition While Reducing File Sizes by Up to 200%

SANTA MONICA, Calif., Feb. 15, 2011 /PRNewswire/ -- So Act® Network, Inc. (OTC Bulletin Board: SOAN), officially released today its patent-pending HD AUDIO™ technology Max Sound® Version 2.1 that can convert any standard audio file to a high definition audio file while maintaining its existing format without encoding or decoding and at the same time reducing the file size by up to 200%.

"This revolutionary breakthrough comes at the perfect time as we are starting to see massive bandwidth problems around the world," says John Blaisure, CEO of So Act Network, Inc. "The MAX SOUND® process helps solve these bandwidth issues by dramatically reducing the size of all audio files including audio that accompanies high definition video, which is currently at the core of the bandwidth problems we are seeing these days."

Consumer demand for bandwidth is about to exceed supply according to a recent report from Nemertes Research.  US telecom companies are spending $40 billion per year upgrading cables and network infrastructures to increase capacity, and the report estimates that $140 billion must be spent worldwide to bolster network capacity. That amount of investment is unlikely, especially in the current economic climate.

According to Cisco's latest Visual Networking Index Forecast, 91% of all media consumed by 2014 will be video, and nearly 50% of the video we consume will be HD and 3D Video.  While this does mean an increase in the quality of content that consumers get to experience, it also leads to a massive increase in bandwidth usage, which is quickly becoming a very limited commodity. MAX SOUND® aims to help solve these issues with their unique audio engineering process.

The genius and Chief Technical Officer behind the invention of MAX SOUND® technology is Lloyd Trammell. Recognized as one of the top four audio engineers and top three sound designers in the world by Electronic Musician Magazine, Lloyd set out on a mission to restore the acoustic quality of compressed audio and bring it to life again. It was during this process that Lloyd experienced a breakthrough of einsteinium proportions by developing not only a way to upgrade all audio to a high definition standard, but to do so while reducing the file size by up to 200%.

Lloyd currently holds five patents in dimensional sound processing and analog acoustic modeling. Mr. Trammell is most famous for being one of the original developers of Midi for Korg and for designing the first working version of Surround Sound that he sold to Hughes Aircraft before it ultimately became the surround sound standard popular today in home theatre.

"HD Video and 3D Video are clearly two of the fastest growing segments in the multi-media industry," says Lloyd Trammell. "However, due to bandwidth limitations, there has previously been no solution that can deliver high definition audio to accompany this shift to advanced video." By significantly reducing the file size while increasing the quality of the audio, it makes MAX SOUND® the clear solution for many major film studios, major record labels, online music and hvideo streaming websites, mobile phone manufacturers, video game makers and all industries that have struggled with delivering high definition audio to their customers.

With the announcements of new CEO John Blaisure last week, and the company wide shift in focus to market this new game changing technology, MAX SOUND® is positioned with a first movers advantage to license its technology to several industry leaders in over a dozen vertical markets in 2011. "Times are exciting here at MAX," says Blaisure. "We have the right opportunity, at the right time, and the right team to make it happen. 2011 will be our break out year and we believe that MAX SOUND® is the definitive HD AUDIO™ solution moving forward."

About MAX SOUND®

MAX SOUND® is to audio what HD (High Definition) is to video. The MAX SOUND® HD AUDIO™ Process can convert any audio file to high definition quality while maintaining its existing format without encoding or decoding and reduces the file size by up to 200%. Visit http://maxsound.com to watch several video demos to see the difference for yourself.

About So Act® Network, Inc.

So Act® (OTCBB: SOAN) has been on a mission to acquire and develop a network of cutting edge technologies and media based products and services. One of the Company's acquisitions MAX SOUND is now the primary focus of So Act while its other technologies are being reconfigured to drive the social media marketing behind this new HD Audio breakthrough. Learn more at http://soact.org

For more information, Contact John Blaisure at 888-777-1987 or [email protected]

SOURCE So Act Network, Inc.