So Close in Kansas, Busch Will Make Another Attempt to Have Denver Mattress Give Away Free* Mattresses

DENVER, Oct. 7, 2013 /PRNewswire/ -- After coming up one position short of having his sponsor Denver Mattress give away free* mattresses, Furniture Row Racing driver Kurt Busch will give it another try.

Should Busch, who finished second at Kansas Speedway on Sunday, win Saturday night's (Oct. 12) Bank of America 500 NASCAR Sprint Cup Series race at Charlotte Motor Speedway then every customer's purchase at the Charlotte Denver Mattress store the week leading up to the race is free.*

To qualify for the "We Win You Win" promotion, customers must make a purchase at the Charlotte Denver Mattress store between Monday, Oct. 7, 2013 and 7:30 p.m. EDT Saturday, Oct. 12, 2013.  

"We almost delivered for the customers at the Denver Mattress stores in Kansas and Missouri," said Busch. "Hopefully we can be one position better in Charlotte and have our Carolina Denver Mattress customers cash in on the We Win You Win promotion."  

Busch knows what it takes to win at the famed Charlotte Motor Speedway. He scored back-to-back victories at the 1.5-mile oval in May 2010, winning the Sprint All-Star Race and then capturing the Coca-Cola 600 the following week. At his most recent race in Charlotte, Busch was a contender in his No. 78 Chevrolet, finishing third in the Memorial Day weekend classic.

Whether it is a fan in the stands, an armchair-TV-watcher, or the person who has never before viewed a NASCAR race, Busch will be happy to share his good fortune with fans and customers of Denver Mattress.

"I've been looking forward to the Charlotte race for some time," said Busch. "We ran strong there in May and feel this is one track that we can win at. Having Denver Mattress customers receive a free mattress would make the celebration even sweeter."

The charismatic Busch will be delivering the "We Win You Win" message in a series of upcoming television commercials in the Charlotte market. 

*Applies to in-store purchases only.  See participating stores for complete details.

About Furniture Row Companies
The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating more than 330 stores in 31 states. To learn more, please visit http://www.FurnitureRow.com 

Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program visit http://www.FurnitureRowRacing.com

About Denver Mattress Company
Denver Mattress manufactures its mattresses in its own factory, then distributes and retails products in its own stores. Because it is able to eliminate the middleman markup, customers receive top quality sleep products for as much as 50% less than competitors. More Mattress. Less Money.^® http://www.DenverMattress.com

Contacts:
John Knippenberg
Furniture Row Marketing
[email protected]

David Ferroni
Furniture Row Racing PR
Tel: 612-805-8718
[email protected]

SOURCE Denver Mattress Company