Soapbox Launches New Hair Care Collection at Sally Beauty, Reimagining Fragrance Without the Damage

New alcohol-free Hair Fragrance Finishing Mists and Blowout Brilliance Heat Protectant expands collection of salon-quality stylers that prioritize healthy hair inclusivity

WASHINGTON, Sept. 2, 2026 /PRNewswire/ -- Soapbox, the purpose-driven personal care brand known for delivering high-performance, accessible beauty, announced the launch of its new Alcohol-Free Hair Fragrance Finishing Mists ($16.99), available online and exclusively in Sally Beauty stores nationwide, beginning today. Launching alongside the brand's new Blowout Brilliance Heat Protectant ($10.99) and its new Jasmine & Sweet Almond Daily Moisture Wash Collection ($9.99), the new styling collection was intentionally developed with a hair-first approach, delivering salon-quality performance and lasting scent while helping protect the long-term health of every hair type and texture.

"Soapbox and Sally Beauty share a belief that high-performing hair care should work for a wide range of hair types, textures and needs, making Sally Beauty the ideal partner to introduce our newest collection," said David Simnick, CEO and co-founder of Soapbox. "Consumers shouldn't have to choose between long-lasting fragrance and healthy hair. By eliminating drying alcohols, we're setting an example and rethinking the category with an inclusive, hair-healthy formula that delivers beautiful scent, shine and styling benefits."

"Sally Beauty is the industry-leading destination for professional-quality hair color, hair care and nails, and as consumers become more educated about the ingredients that can damage hair over time, we're proud to expand our assortment with Soapbox to meet that demand with hair-healthy, salon-quality innovations across every hair type and texture," said Becky Hall, VP of Merchandising at Sally Beauty. "This partnership reflects our commitment to offering the trusted, purpose-driven brands our shoppers rely on, connecting consumers with the salon-quality results they're looking for at home."

Soapbox's Alcohol-Free Hair Fragrance Finishing Mists are designed to refresh hair with long-lasting fragrance without relying on drying alcohols commonly found in traditional hair perfumes that can leave strands dry or brittle over time. Instead, the lightweight formula delivers fragrance while helping smooth flyways, enhance shine, and protect hair from UV exposure and color fading, making it suitable for all hair types, including dry, color-treated, curly, chemically processed, or damaged hair, making fragrance more inclusive without compromising hair health.

The Hair Fragrance Finishing Mist Collection debuts in four signature scents, each inspired by countries where Soapbox's Global Soap donation partners serve communities, reinforcing the brand's commitment to beauty with purpose. Available fragrances include:

• Vanilla Sandalwood: Warm vanilla & cozy, creamy sandalwood
• Jasmine Pistachio: White florals & soft, nutty sweetness
• Lychee Hibiscus: Juicy fruit & bright florals
• Vetiver Amber: Woody vetiver & warm amber

Launching alongside the fragrance collection is Blowout Brilliance Heat Protectant, a silicone-free styling spray that protects hair from heat up to 450 degrees Fahrenheit while delivering visible shine, smoother strands and fuller-looking volume. Powered by Glossyliance® to help create a mirror-like glossy finish, along with strengthening barley and quinoa proteins, the lightweight formula preps hair for heat styling and helps deliver salon-quality blowouts at home without silicones, buildup or heaviness.

Expanding beyond styling, Soapbox is also introducing its new Jasmine & Sweet Almond Daily Moisture Wash Collection, featuring a shampoo and conditioner that gently cleanse while delivering lasting hydration and softness. Powered by a skincare-inspired Hyaluronic Complex, the lightweight formulas help create a hydration shield that locks in moisture beyond the surface for smoother, shinier, more manageable hair, without buildup or weighing strands down.

Together, the three launches reflect Soapbox's continued commitment to creating high-performance haircare that puts hair health first, from cleansing and conditioning to styling products. Available exclusively at Sally Beauty, the collection gives consumers more salon-quality options designed to perform without compromising the long-term health of their hair.

The new collections are now available at Sally Beauty stores nationwide, and online at SallyBeauty.com.

ABOUT SOAPBOX

Soapbox is a personal care brand based in Washington, D.C., creating high-performing products across hair, body, and hand care, available at major retailers nationwide.

The company was founded on the belief that beauty with purpose is beauty that's better, delivering real results for people while creating meaningful impact. For every product purchased, Soapbox donates a bar of soap to someone in need, with more than 60 million bars donated to date.

Through its Stand for Better platform, Soapbox continues to show up for people and communities in practical ways, reinforcing its commitment to making everyday routines more impactful. All Soapbox products are vegan, cruelty-free, and made in the USA. For more information, visit soapbox.co.

About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc., as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty and Beauty Systems Group businesses. Sally Beauty stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value Products®, Inspired by Nature® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, L'Oreal®, Wahl® and Babyliss Pro®. Beauty Systems Group stores, branded as Cosmo Prof® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®, Amika® and Moroccanoil®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit sallybeautyholdings.com.

Contact: Sierra Gardner
Interdependence
Phone: (262) 391-3919

SOURCE Soapbox