SoBe® and RockLive Invite Mike Tyson: Main Event Fans to Try Winning a Trip to Train With Mike Tyson

PURCHASE, N.Y., July 26, 2011 /PRNewswire/ -- Mike Tyson has had his fair share of training with European fans, but has yet to do so with an American one.  Now, SoBe® and iPhone game developers, RockLive, are giving boxing, gaming and all-around fans the chance to be the first person state-side to train with Mike thanks to a new SoBe-inspired game within the current Mike Tyson:  Main Event experience. Dubbed the SoBe "Try Everything Challenge," the free new mini-game, available now,  is inspired by SoBe's flavors and brings to life the brand's "Try Everything" campaign by inviting thirsty gamers to compete for the ultimate must-try experience – the chance to train with the legendary boxer this fall in, where else, Las Vegas.

Tyson says, "I've trained with some fans in Europe and really enjoyed teaching my boxing techniques. RockLive has made it possible for my first American fan to train with me for SoBe's 'Try Everything Challenge.' This fan better be prepared to try everything in the ring!"

The "Try Everything Challenge" adds Tyson to a growing list of notable names and faces encouraging fans to try new things, whether it's tipping back a unique SoBe flavor blend, smashing virtual fruit or winning a brag-worthy chance to train with the infamous boxer.  

To bag the grand prize, the mission is simple: hit the new beach level in the "Try Everything Challenge" mode and try dodging, punching (and squashing!) your way through various fruit-inspired obstacles and unlocking new Main Event power-ups.  Players can earn the aptly-named SoBe Power Fruit Punch and SoBe Lifewater Cherimoya Punch for their arsenal of attacks. Your boxer looking a little lethargic? Unleash the SoBe B-Energy Boost for stamina to keep you in the game.  The player with the highest score on the SoBe leaderboard as of August 21 will find themselves training in the ring with Tyson himself and even get to invite a friend along to witness.

SoBe and RockLive are also introducing a new SoBe-branded Circuit featuring a lively beach setting, Main Event's first female character and three new bosses ready to rumble. Using the SoBe power-ups from the "Try Everything Challenge," users will battle these three eclectic bosses to take their boxer one step closer to fighting Iron Mike himself.

Main Event, which launched in March 2011, has generated 1.6 million downloads and reached players in 150 countries to date.  Current Mike Tyson:  Main Event users can simply update the application to play the new SoBe "Try Everything Challenge" and new users can download it for free on the Apple iTunes Store.

About SoBe

SoBe is a product of Purchase, N.Y.-based Pepsi-Cola North America Beverages (PCNAB). In addition to SoBe, the PCNAB portfolio features market-leading liquid refreshment beverages, including the Pepsi, Mountain Dew, Sierra Mist and Mug trademarks in the carbonated soft drink category and the AMP Energy, Aquafina and Propel trademarks in the non-carbonated arena.  PCNAB also produces and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.  Please visit www.pepsiproductfacts.com for additional information.  PCNAB is a division of PepsiCo, which offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.  The SoBe "Try Everything Challenge" is a partnership between SoBe and RockLive. RockLive will be responsible for winner selection and prize fulfillment.

About RockLive

RockLive creates and produces games and social apps for the iPhone and iPad. RockLive apps and games bring a new experience to mobile users. Founded by brothers John Shahidi and Sam Shahidi, RockLive has established a strong team to develop innovative iOS products. Current games available include Mad Chad & Mike Tyson: Main Event. To learn more, please visit: www.rocklive.com.

About Mike Tyson: Main Event

Mike Tyson makes his return to the ring as the undisputed heavyweight champion of the world in this hard-hitting, instant classic! Featuring a fresh blend of fighters from all over the world, punch your way through each round as the underdog in this pound for pound boxing competition. Advance from one circuit to another, dodging left and swinging right, en route to go toe to toe with Mike Tyson in the main event.

SOURCE SoBe