SOCCER.COM Partners with Televisa and Exclusive Licensing Agent Univision to Launch Official Licensed "El Chapulin Colorado" Clothing Line
HILLSBOROUGH, N.C., Aug. 26, 2013 /PRNewswire/ -- SOCCER.COM, the biggest supplier of soccer apparel and equipment in the U.S., together with Televisa, the largest media company in the Spanish-speaking world, and Univision Communications Inc., the leading media company serving Hispanic America, have teamed up to launch a new clothing line inspired by the popular character "El Chapulin Colorado" (The Red Grasshopper).
(Logo: http://photos.prnewswire.com/prnh/20130826/CL67734LOGO)
Sold online for the first time in the United States, SOCCER.COM will offer an exclusive line of licensed clothing inspired by this immensely popular Hispanic icon, specifically for soccer fans. Available for purchase online at Univision.com, as well as on SOCCER.COM and TiendaFutbolMundial.com, this new collection will include over one hundred T-shirts inspired by "El Chapulin Colorado's" image and most famous catchphrases.
"We are looking forward to this partnership with SOCCER.COM," said Maca Rotter, executive director, Televisa Consumer Products. "'El Chapulin Colorado' is an icon of Hispanic culture, and we are thrilled to bring such a beloved character into the hearts and homes of Hispanics throughout the country."
"This product line with SOCCER.COM will build on the rich history of 'El Chapulin Colorado,' bringing to life the charm of 'El Chapulin Colorado' to generations of old and new fans online," said Francisco Arenas, vice president, Consumer Products, Univision Communications Inc.
"El Chapulin Colorado" was the starring character in the self-titled Mexican television series that ran for eight seasons from 1972 to 1981, and still airs today in the U.S. and many Latin American countries. The character, a fearful and clumsy superhero created and played by legendary Mexican comedian Roberto Gomez Bolanos, remains to this day one of the most popular and beloved characters among Spanish-speaking audiences. The show's success is largely due to the fact that it embodies many aspects of Latin and Mexican culture, while making a critique on the unrealistic image of superheroes. From the name of the show itself, to the slang and proverbs, Gomez Bolanos made an effort to reflect Latin culture. "El Chapulin Colorado" was conceived as the opposite of traditional American superhero – the character is a poor, fearful and clumsy man that in the end always overcomes his fears to defeat his enemies.
A cult classic for many generations, the red and yellow heart symbol on "El Chapulin Colorado's" costume is an icon of Hispanic culture. His catchphrases, including lines such as "Siganme los buenos!" ("Good guys, follow me!") and "Se aprovechan de mi nobleza" ("They take advantage of my nobility"), are recognizable to millions of Latinos who fondly remember this charming character.
In the U.S., "El Chapulin Colorado" airs Monday through Friday at 11 a.m. and 5 a.m. ET/PT on Galavision.
About SOCCER.COM
Based in Hillsborough, North Carolina, SOCCER.COM is a division of Sports Endeavors, Inc., which was founded in 1984 to provide American soccer players with equipment and information unavailable anywhere else. Since the first catalog hit the presses, SOCCER.COM has worked to promote the game of soccer at all levels and to educate players, officials and their families about our sport and its equipment.
About Grupo Televisa
Grupo Televisa, S.A.B., is the largest media company in the Spanish-speaking world and a major participant in the international entertainment business. Televisa Consumer Products is a division of Grupo Televisa's Interactive Media VicePresidency. Created in July of 2003, its purpose is to exploit the potential of Grupo Televisa's productions, and capitalize on the emotional connection with the brand beyond the TV screen. TCP's solid portfolio of brands offers business opportunities to its commercial partners. In order to understand the market in a closer way and its consumers in each region, the company has offices in Europe and works with local representatives in Latin America and now in the United States, through Univision Consumer Products.
About Univision Communications Inc.
Univision Communications Inc., UCI is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; UniMas, a leading Spanish-language broadcast television network reaching 89% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Distrito Comedia; UVideos, the first bilingual digital network serving Hispanic America; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive, a network of products and offerings including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.
SOURCE SOCCER.COM
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