Jun 05, 2012, 08:30 ET
LOS ANGELES, June 5, 2012 /PRNewswire/ -- The American Youth Soccer Organization (AYSO), Kabillion and The Regan Group announced today that they have partnered to create Soccer.org, the ultimate online destination for soccer-playing children 6-11 years old. The site is an exclusive multi-platform media experience that will provide a safe and entertaining online destination for children who love soccer, which recently launched on June 1, 2012.
The Soccer.org partnership consists of AYSO, the largest single-entity children's soccer organization in the U.S. with more than 50,000 teams nationwide; Kabillion, a leader in family entertainment with a unique portfolio of 45 world-class brands; and The Regan Group, a full-service consumer engagement agency.
"We are very excited to announce the launch of Soccer.org. This partnership will make it the premiere children's online soccer destination," said Lynn Berling-Manuel, AYSO Chief Marketing Officer. "Soccer.org is a site for all soccer kids, brought alive by the right collaboration of organizations who know how to create a great children's online experience. We know soccer and can bring that lens. Kabillion is an expert on children's online entertainment and The Regan Group has the marketing chops."
Developed for the over 6 million boys and girls ages 6-11 years old who play soccer in the U.S., the Soccer.org experience is an immersive, interactive soccer site where children can explore, play games, watch videos, compete, interact and create virtual characters. Additionally, the site includes community engagement features that will foster interest and competition.
"At Kabillion, we are honored to bring our entertainment and safety experience to this terrific Soccer.org partnership," said Deb Pierson, Vice President of Sales and Marketing at Kabillion. "Soccer.org is a great complement to our other popular entertainment sites for the youth audience. Kabillion prides itself in presenting the best in kids' entertainment and having Soccer.org as a part of our offering brings great value to our digital network."
"Upon hearing our AYSO client's objective to create the ultimate children's digital destination for soccer, we brought in our partner, Kabillion, to develop the perfect marriage between these two complementary consumer platforms, each with different distribution channels to leverage," said Julie Thorne Engels, Senior Vice President, Creative and Strategy, The Regan Group. "We believe strongly in putting together the right programs and the right partners to build experiences that consumers engage with, love and trust. By merging the soccer field experience with Soccer.org, children will have more connectivity to the sport than ever before."
Soccer.org maintains the highest level of child online safety by following both COPPA and CARU guidelines. The Soccer.org social networking experience is brought to you by Yoursphere.com and is certified as compliant with children's privacy laws and children's advertising principles and guidelines through the PRIVO Safe Harbor certification in accordance with the U.S. Federal Trade Commission, www.privo.com/yoursphere.htm. In addition, Soccer.org's team of live moderators ensures that all text and content on the site are reviewed with human eyes to protect the safety of its members.
AYSO was founded in Torrance, Calif. in 1964 and will celebrate its 50th anniversary in 2014. It was the dream of a group of devoted soccer enthusiasts who started the organization out of their own garage with nine teams. Today, the national non-profit has more than 50,000 teams, nearly 1,000 leagues, and over 525,000 players nationwide. Its alumni tops 8,000,000, including some of the top professional soccer players in the U.S. AYSO is founded on Six Philosophies which include Everyone Plays®, Balanced Teams, Open Registration, Positive Coaching, Good Sportsmanship and Player Development. For more information, visit www.AYSO.org.
Kabillion is a leading independent Free TV Video On Demand entertainment network featuring high quality programming for kids 6-11 and their families. It regularly attracts over three million downloads a month with upwards of six million viewers to its Free TV Video On Demand service in the US. Kabillion offers the best in animated kids' content from the Moonscoop library and leading animation partners including brand new animation and established hits.
The Kabillion network is comprised of the Free TV On Demand channels Kabillion and Kabillion Girls Rule, and Kabillion.com which features video content and games. For more information, please visit www.kabillion.com.
ABOUT THE REGAN GROUP
The Regan Group (TRG) is a full service consumer engagement agency, headquartered in Los Angeles. In business for over 22 years, TRG and is one part Marketing Company, one part Engagement Agency and one part Distribution Company. Clients represent most categories including entertainment, restaurant, CPG, gaming, retail and agencies. With a national network of 3,000+ Brand Ambassadors, the company also has Facebook preferred agency status and has a proprietary strategic alliance database with 500+ brands and clients. TRG is WBENC Certified (Woman-Owned Business) and is an active member of NAWBO, WOMMA, PMA, AMA, CTAM and ThinkLA. For more information, please visit www.theregangroup.com.
SOURCE AYSO; Kabillion; The Regan Group
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