SAN FRANCISCO, Feb. 18, 2011 /PRNewswire/ -- Crowd Factory, the leading social marketing platform, today announced that it has been named to JMP Securities "Hot 100 Privately Held Software Companies". The Hot 100 List profiles the leading private software companies as tapped by the software research team at JMP Securities. JMP is a full-service investment bank based in San Francisco, Calif.
"Crowd Factory is pleased and honored to be included in this elite list of emerging companies," said Sanjay Dholakia, CEO of Crowd Factory. "As part of the report, JMP recognized the growing use of social marketing to increase web traffic and drive customer acquisition. We are excited to be leading this charge with applications that are helping many of today's top brands add a social boost to every marketing campaign and show a real social ROI."
Crowd Factory's social marketing applications enable marketers to integrate social engagement across all online programs – from email, to videos, to web pages, to microsites, to webinars, to ads and to all of the social networks themselves. Importantly, Crowd Factory's technology tracks results from interaction to conversion, adding a quantifiable social boost to every digital interaction. Customers using Crowd Factory applications typically report a 300 to 500 percent improvement in conversions, a 50-100 percent lift in overall campaign performance and 5 to 15 new visitors from every social activity. Crowd Factory customers are able to measure this social activity and influence down to the individual level, with the ability to see who is promoting their products and programs and who bought or responded as a result.
About Crowd Factory
Crowd Factory helps brands drive customer acquisition and increase conversion rates by adding a quantifiable social boost to every digital interaction. The Crowd Factory Social Marketing Suite is a robust set of enterprise-grade social marketing applications that allow companies to embed social elements into any marketing experience -- including videos, emails, registration pages, ecommerce sites, ads and more -- with built-in analytics to track, measure and optimize these programs in real-time. For the first time, marketers can offer social engagement across their entire online presence and measure social ROI from engagement to conversion. Early customers include HBO, Sony, Microsoft, Molson Coors, PR Newswire, American Red Cross and McAfee. Founded in 2009, Crowd Factory is a privately held company based in San Francisco, Calif. For more information about Crowd Factory, please visit http://crowdfactory.com.
SOURCE Crowd Factory