SALT LAKE CITY, April 29, 2014 /PRNewswire/ -- In a move that brings simplicity to measuring social ROI, EveryoneSocial (http://everyonesocial.com/), the company that has created the leading integrated social media employee advocacy platform that enables employees to amplify their company's brand, today announced an update to its platform analytics.
The new features maintain the simplicity of the platform, but provide social media marketers with trustworthy social media ROI on their organization's employee advocacy engagement and content sharing efforts. This provides a more accurate picture to social media managers about what resonates with customers and what does not.
New analytics features include:
- Engagement -- The new platform analytics metrics allows administrators to view the number of retweets, reshares, favorites and how many times shared content was commented on. Viewing shares has always been part of the platform, but keeping track of retweets and reshares is a new feature.
- Content report -- Managers now have the ability to export the content to easily see how much engagement is happening in their company's respective social media pipeline.
- Web traffic and number of clicks -- The analytics track all traffic that is generated back to a company's site from employee-shared content. If a company is using an online marketing and web analytics service they can integrate their EveryoneSocial accounts to give an accurate picture of Web traffic being generated by employees.
- Integration with Bitly, Inc. -- The update integrates with Bitly to provide a real picture of link sharing. Non-human bots generate a large amount of Web traffic and paint an inaccurate picture of social media reach. The way EveryoneSocial integrates with Bitly allows them to filter out these bots more effectively and provide a trustworthy metric on social media engagement.
"One of the hottest topics in social is the ability to measure its employee advocacy ROI and we are striving to make things as simple as possible for social media managers," said Eric Roach, CEO and Co-founder of EveryoneSocial. "With the recent updates to our analytics we do this by providing our customers with a trustworthy, clear picture of the results of employee advocacy across the entire organization. They know that the engagement is happening among real people, not a bunch of Internet bots."
To see how EveryoneSocial enables companies to harness the power of employee advocacy through social media engagement visit http://everyonesocial.com.
EveryoneSocial (www.everyonesocial.com) is the employee advocacy publishing platform that enables employees to amplify their company's brand. The company provides social media marketers with tools to extend their brand and increase thought leadership through a stream of original and freshly curated content, shareable across social channels. EveryoneSocial's platform aligns, simplifies and measures an organization's social publishing efforts companywide by empowering employees to become more socially active. For more information, visit www.everyonesocial.com or follow us on Twitter @everyonesocial.